Technical &
Commercial Feasibility.
Did you know that 9 in 10 products fail to get to market?
We provide detailed feasibility studies to help derisk your development project.
You’re likely to have questions such as what technology is needed to make my product work? Will I be able to manufacture my product for a competitive price? What safety standards must my product comply with? Or is my design idea even possible?
Technical and commercial feasibility is a critical assessment which evaluates whether a new product can be successfully developed using available technology, resources and expertise. This crucial step ensures that the product you envisage is in fact achievable and if so, is their sufficient market demand to make the investment worth while.
At the start of any new design journey, we will conduct a feasibility study before embarking on the wider development project. The aim of this initial phase of work is to identify potential technical challenges and limitations early on in the process. This approach saves time and resources by preventing costly design revisions and delays that could arise from unforeseen issues. Moreover, it provides a clear roadmap for development, outlining necessary tools, technologies and processes required to bring the product to life.
By understanding these requirements upfront, you will be able to make an informed decision about the future viability of your product and allocate an appropriate budget and timeframe against the project to increase its chances of commercial success.
Our Approach.
Our trademarked Rapid Product Development (RPD) Pathway is central to every project. Whether you want to work with us to design an award winning consumer product, or a game changing medical device – we will walk you through a series of stages so that we can achieve the best outcome for your business. Our design management approach ensures that your technical, commercial and financial risks are mitigated throughout the entire development journey.
1 - Foresight
We will determine the technical and commercial viability of your design idea at the start of your journey.

2 - Concept
Then, using digital sketching, we'll explore a variety of possibilities to establish the best design direction.

3 - Development
Our expert team will create your product in a virtual environment with specialist in-house 3D CAD software.

4 - Detail
Prototyping technologies will allow us to test your design - ensuring that it meets the needs of its users.

5 - Optimise
Final refinements will be made so that we can prepare the engineering data needed to manufacture your product.

6 - Verify
It may then be necessary to engage an external test house to verify that your product meets safety regulations.

7 - Handover
Finally, we'll provide access to our network of manufacturing partners to produce the product we have created.

Case Study.
Lēvyr is a photovoltaic carbon dioxide monitor powered entirely by light energy harvested from indoor lighting. Developed in conjunction with the Centre for Integrative Semiconductor Materials at Swansea University, the device is intended for use within working environments such as offices. High levels of CO2 can lead to poor decision making, slower reaction times, and increased tiredness among employees. Lēvyr has been designed to maximise exposure to ceiling light when fixed to a wall. The onboard CO2 sensor takes live air quality readings and displays this via a desktop application.
Our Work.
We have achieved ISO 9001 & 13485 accreditation, enabling us to offer product design, research, development and
prototyping consultancy to private companies and public sector organisations in medical, consumer and industrial markets.
Customers & Partners.
“ITERATE carried out a feasibility study on a business idea that they supported me on from the very beginning. The whole team were transparent, professional and extremely helpful throughout the process. They produced excellent findings that will help shape the business going forward. I hope our relationship will continue to flourish and we will work together again in the near future.”
Katie Scott, FemTech Entrepreneur
FAQs.
What is the difference between technical and commercial feasibility?
Technical feasibility assesses whether a project can be accomplished with the available technology, expertise and resources. It examines technical requirements, potential technical challenges and whether the proposed solution is practical and achievable within the given constraints.
Commercial feasibility evaluates the economic viability of a project. It looks at market demand, competition, cost analysis, pricing strategy and potential profitability. This involves assessing financial risks, return on investment (ROI), and whether the project aligns with the company’s business goals and market conditions.
In summary, technical feasibility focuses on the “can we do it?” while commercial feasibility addresses the “should we do it?”
How do you conduct a commercial feasibility study?
To conduct a commercial feasibility study, we start with a thorough market analysis to understand customer needs, demand, target audience and competitors. To do this, we will;
Estimate all relevant costs, including production, marketing, distribution and operations.
Project potential revenue by analysing pricing strategies and sales forecasts. We evaluate the financial aspects by calculating profitability, return on investment (ROI), and the break-even point.
Assess risks by identifying potential market, financial, and operational challenges.
Perform a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats.
Finally, we compile these insights into a comprehensive business plan to guide informed decision-making.
What are the common challenges in assessing technical feasibility?
Assessing technical feasibility often faces several challenges. Accurately estimating the required technology, expertise and resources can be difficult, leading to potential underestimation or overestimation. Rapidly evolving technology and uncertain technical advancements can complicate predictions.
Identifying all potential technical risks and limitations early in the process is challenging. Additionally, obtaining accurate and comprehensive data for analysis may be problematic. These challenges necessitate thorough research, expert consultation and continuous monitoring for us to ensure accurate assessment and successful project implementation.
Why is technical feasibility important in product design?
Technical feasibility is crucial in product design as it ensures that the product can be developed with the available technology, expertise, and resources. It identifies potential technical challenges and limitations early in the process, allowing designers to address them before significant time and money are invested.
Assessing technical feasibility helps determine whether the product’s design requirements can be met within the project’s constraints, ensuring functionality, reliability and safety. By confirming technical viability, it reduces the risk of project failure, saves costs, and guides informed decision-making throughout the development process.
How does market research influence commercial feasibility?
Market research significantly influences commercial feasibility by providing critical insights into customer needs, market demand and competitive landscape. It helps identify target audiences and their preferences, ensuring the product or service meets market expectations. Through analysing competitors and market trends, we will uncover opportunities and potential challenges.
Market research also informs pricing strategies and sales forecasts, crucial for revenue projections. By understanding market dynamics, businesses can assess the viability and profitability of their projects, minimise risks and make informed decisions, ultimately ensuring that the product or service has a solid market foundation and commercial potential.
Is a technical and commercial feasibility phase of work essential?
Yes, the technical and commercial feasibility phases are essential. The technical feasibility phase ensures that the project can be executed with available technology, skills and resources, identifying potential technical challenges early.
The commercial feasibility phase assesses market demand, financial viability, and competitive landscape, ensuring the project can achieve profitability and align with business goals. Together, these elements minimise risks, prevent costly failures and guide informed decision-making. They provide a comprehensive evaluation of a project’s potential success, ensuring both practical implementation and market acceptance, ultimately leading to a higher likelihood of overall project success.