London based startup, Habitas Enterprises, produce a range of domestic products under the AERI brand. ITERATE has worked closely with the company for a number of years to support with the design and manufacture of their novel bathroom air purifier. Extensive upfront research led to the inclusion of a purpose built activated carbon filter, which removes nasty smells from the environment faster than any other bathroom air purifier on the market. The device is entirely touch free and can be turned on or off, by the user swiping their hand in-front of the product. Following completion of this exciting development project, ITERATE established an overseas manufacturing supply chain that involved plastic injection-moulding; electronic PCB assembly; testing; packaging and worldwide distribution.