London based startup, Habitas Enterprises, produce a series of domestic products under the AERI brand. ITERATE has worked closely with the company for a number of years to support with the design and manufacture of their bathroom range. The aim of this project was to produce an automatic soap dispenser within a rapid timeframe. For this reason, we engaged our manufacturing partner, in the Far East, from the start of the project. This allowed us to identify proprietary electronics that could be integrated in to the plastic parts – dispensing soap through the activation of a motion sensor. The design team then developed the product with these existing components in mind. This approach meant that a new concept would be realised and manufactured in China within a compressed lead-time.