Marco are the UK’s leading manufacturer of steel wire cable trays and uPVC trunking, which are used to house cables in environments such as schools, hospitals and factories. Based in North Wales, Marco have carved a reputation as an innovator and provider of quality products, coupled with unrivalled service delivery within their field.
The company operate in a highly competitive marketplace where it is critical to stay ahead of the competition. One of the most effective ways to do this is to regularly launch new products and develop existing ones. The inception of new products should always be based on quality market data that supports a valid opportunity whereby a sound return on investment can be realised.
“ITERATE carried out a detailed market and product analysis, which was funded by the Welsh Government’s SMART Innovation programme” Grahame Austin, Operations Manager at Marco Gearing
Marco accessed 3 days consultancy via the Welsh Government’s SMART Innovation programme; a scheme that is part-funded by the European Regional Development Fund. This time was used to conduct a comprehensive analysis of the cable tray market within the UK and understand its segmentation by financial value and product type.
Following completion of this support package, the company were in a solid position to identify clear opportunities for market growth. The outcome also enabled Marco to assess the investment required to launch a new range of products that could be aligned with an effective manufacturing strategy.