Advanced Engineering Design.

A multidisciplinary approach that pushes boundaries of innovative thinking.
Our expert team will transform your product opportunity in to a market success.

You’re likely to have questions such as what materials should I make my product from? Who can create my 3D CAD model and build a batch of prototypes for testing? What safety standards will it need to comply with? And, what steps are involved in manufacturing my product once it’s been designed?

Advanced Engineering Design involves leveraging cutting-edge technology, innovative methodologies and specialist knowledge to create highly efficient, functional and sustainable products. We excel in offering advanced engineering support to meet the unique needs of our customers – like you. Our team of design engineers utilise the latest tools and techniques to transform your ideas into market-ready products.

We will guide you through every stage of our trademarked product development process, from an initial concept; proving its feasibility; detailing the design; then prototyping your innovation to demonstrate its core functions and benefits, before preparing the product for volume manufacture.

By integrating advanced engineering principles, we ensure that each product we develop is optimised for performance, manufacturability and cost-effectiveness. Our iterative approach allows us to refine and perfect designs, incorporating end-customer feedback through real-world testing to achieve the best possible outcome for you.

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Our Approach.

Our trademarked Rapid Product Development (RPD) Pathway is central to every project. Whether you want to work with us to design an award winning consumer product, or a game changing medical device – we will walk you through a series of stages so that we can achieve the best outcome for your business. Our design management approach ensures that your technical, commercial and financial risks are mitigated throughout the entire development journey.

1 - Foresight

We will determine the technical and commercial viability of your design idea at the start of your journey.

2 - Concept

Then, using digital sketching, we'll explore a variety of possibilities to establish the best design direction.

3 - Development

Our expert team will create your product in a virtual environment with specialist in-house 3D CAD software.

4 - Detail

Prototyping technologies will allow us to test your design - ensuring that it meets the needs of its users.

5 - Optimise

Final refinements will be made so that we can prepare the engineering data needed to manufacture your product.

6 - Verify

It may then be necessary to engage an external test house to verify that your product meets safety regulations.

7 - Handover

Finally, we'll provide access to our network of manufacturing partners to produce the product we have created.

Case Study.

This project represented a unique challenge for the design team, who were tasked with developing a customised arm support system for an individual experiencing severe muscular dystrophy. The aim was to increase the customer’s independence when carrying out daily activities such as eating, drinking and brushing their teeth. With support from the Assistive Technologies Innovation Centre (ATiC) based within the University of Wales Trinity St. David, ITERATE developed a motor-driven mechanism that attached to the client’s wheelchair, providing the desired movement in the upper arm. Lab-based simulation within ATiC enabled biomechanical movements to be analysed, which informed the design process. In addition, additive manufacturing was used to create a custom-fit to the body, providing the user with the greatest level of comfort. The remote controlled system is further being developed in conjunction with Cardiff & Vale University Health Board to explore its wider application across the NHS.

Our Work.

We have achieved ISO 9001 & 13485 accreditation, enabling us to offer product design, research, development and
prototyping consultancy to private companies and public sector organisations in medical, consumer and industrial markets.

More Success Stories

Customers & Partners.

“I have been working with Gethin and Chris for a few years now. I am a disabled woman who wanted a bespoke piece of equipment. I emailed ITERATE having read an article about them, and Gethin emailed me back straight away. They were all engaged, innovative, attentive and a great team to work with.”

Karen Coley, NHS Patient

FAQs.

What is advanced engineering design?

Advanced engineering design encompasses the iterative process of creating innovative solutions to complex problems through the integration of cutting-edge technologies, scientific principles, and creative methodologies. It involves conceptualisation, analysis, prototyping and optimisation to develop products, systems, or processes that exceed conventional standards in efficiency, performance, and sustainability.

Advanced engineering design often employs computational tools, such as simulation software and artificial intelligence, to model and evaluate designs, facilitating rapid iteration and optimisation. It also emphasises interdisciplinary collaboration, drawing from diverse fields like materials science, robotics, and biomechanics, to address multifaceted challenges and push the boundaries of technological advancement.

What role does material selection play in advanced engineering design?

Material selection is pivotal in advanced engineering design as it directly influences product performance, durability and sustainability. Our design engineers meticulously evaluate material properties like strength, elasticity, thermal conductivity and corrosion resistance to match design requirements. Advanced materials, including composites, shape-memory alloys and nanomaterials, offer tailored properties for specific applications, enabling lightweight structures, enhanced functionality and improved efficiency. Moreover, material selection impacts manufacturing processes, cost-effectiveness and environmental footprint, driving innovation towards eco-friendly alternatives.

By strategically choosing materials, we can optimise designs for longevity, reliability and competitiveness, aligning with evolving industry standards and societal demands for sustainable development.

What are the key challenges in advanced engineering design?

We believe the key challenges in advanced engineering design include managing complexity, integrating diverse technologies and balancing competing design constraints. Our design engineers must navigate interdisciplinary collaborations, aligning different perspectives and expertise to achieve cohesive solutions. Rapid technological advancements require continuous learning and adaptation, posing challenges in keeping pace with innovation.

Additionally, ensuring reliability, safety, and regulatory compliance amidst evolving standards demands meticulous attention. Cost-effectiveness, sustainability and scalability further complicate design decisions, requiring trade-offs and optimisation. Successfully overcoming these challenges drives innovation and advances in engineering design.

How do advanced simulation tools improve product design?

Advanced simulation tools enhance product design by enabling our engineers to virtually prototype and analyse designs before physical realisation. These tools utilise sophisticated algorithms to model complex interactions, predicting behaviour under various conditions with precision. By simulating stress, heat transfer, fluid dynamics, and other factors, we can optimise designs for performance, reliability, and safety while minimising costs and development time. Iterative simulations allow for rapid refinement, identifying weaknesses and opportunities for improvement early in the design process. Ultimately, advanced simulation tools empower us to explore innovative ideas, push design boundaries, and deliver products that meet or exceed customer expectations in diverse industries.

How is sustainability incorporated into advanced engineering design?

We integrate sustainability into advanced engineering design through a holistic approach that considers environmental, social, and economic impacts. Our engineers prioritise resource efficiency, waste reduction, and renewable energy integration to minimise ecological footprints. Design strategies like life cycle assessment, eco-design principles and circular economy concepts guide decision-making, aiming for products with extended lifespan and reduced environmental burden. Advanced technologies such as additive manufacturing, biomimicry and smart materials enable eco-friendly designs with enhanced performance and functionality. Collaboration across disciplines fosters innovation in sustainable solutions, addressing global challenges like climate change and resource scarcity. Ultimately, sustainability in advanced engineering design ensures long-term viability and resilience while meeting societal needs.

How does advanced engineering design enhance product innovation and competitiveness?

Advanced engineering design fosters product innovation and competitiveness by enabling the development of cutting-edge solutions that meet evolving market demands. Iterative design processes, facilitated by advanced simulation tools and interdisciplinary collaboration, drive continuous improvement and optimisation. Incorporating emerging technologies and materials allows for the creation of products with enhanced performance, functionality, and reliability. Moreover, by streamlining production processes, reducing time-to-market, and ensuring cost-effectiveness, advanced engineering design enhances competitiveness. Our ability to deliver innovative, high-quality products that exceed customer expectations positions companies like ourselves, as industry leaders, driving market share and profitability in dynamic global markets.

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