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Recruiting: Digital Sales & Marketing Assistant

ITERATE is a dynamic product design consultancy. We are focused on developing innovative technology products from an initial concept right through to production; and work with a diverse client base that includes start-up companies to well established organisations. We are unique within the industry and we enable our clients to be ‘first-to-market’ using a proven development process that allows new products to be conceived within a rapid time-frame, and have a track record of developing technology, healthcare and industrial products. Read more

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INSIDE ITERATE: Gethin Roberts on Why You Should Share Your Design Budget

INSIDE ITERATE is back, taking on a subject that’s a vital part of the new product development process, inspired by Managing Director, Gethin Roberts. This subject is the value of being open about your design budget.

Here’s a scenario to illustrate just this,

You reach out to a product design consultancy who could partner on your project. The NDA is in place and you share your ideas, objectives, and ambition; upon discussing this, both parties become energized about what could be achieved during this possible project and the creative juices start flowing. The consultancy delivers a quotation for the project and then, everything stalls.

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Inside ITERATE: Holly McSweeney on the Future of FemTech and Why Women’s Health is Not a Niche

The most recent thought to inspire our INSIDE ITERATE series comes from ITERATE’s Sales & Marketing Assistant Holly McSweeney who was eager to use this opportunity to shine a spotlight on femtech: exploring its origin, why the sector matters to all and what we can do to fuel its growth. Holly shared her curiosity in this area…

The fact that the very term femtech itself was only conceived of a mere five years ago speaks volumes, both about the incredible work done by the earliest femtech startups and about the attention that this sector is long overdue.

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Celebrating 7 Years of ITERATE: Our Take on the Design Sprint

On the 21st of May 2021 ITERATE Design + Innovation turned 7. To mark this business milestone we set out to try something new. Drawing upon recent success trialling the design sprint concept for a Client project, we felt this milestone provided the perfect opportunity to involve the full team at ITERATE in another, bigger design sprint. So, to celebrate our 7 years designing disruptive products, our 7 team members (from design, electronics and marketing) took 7 hours to push the boundaries and see just what we could do. Our ambition was to develop a targeted, considered, purposeful concept by the end of our 7-hour sprint.

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INSIDE ITERATE: New Materials Round Up with Matt Beamish

Our new materials round up has been devised in collaboration with Design Engineer, Matt Beamish; it features some of the most ground-breaking new materials we have either used, encountered or been inspired by recently. Huge strides are being taken to deliver new sustainable materials that don’t demand a compromise in the quality and finish consumers have come to expect. The result of this, is new materials that tackle the heart of the waste crisis with a combination of biochemistry and commercial awareness in order to present viable alternatives.

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Technology Milestone: Say Hello to our Form 3L

The team at ITERATE have been incredibly excited in recent days due to the long-awaited arrival of our Form 3L, a large format resin 3D printer (Formlabs). We’re delighted to share that since returning to our Chepstow office, the Form 3L has made a welcome addition to our busy workspace. Restrictions may have made some things harder but we’ve seen first-hand that innovation has continued to thrive. The arrival of our Form 3L is timely for the design team who remain busy helping imaginative startups and bold businesses bring new products to life. This new investment into a large format 3D printer will open the door to even more 3D printing possibilities for both the design team here at ITERATE and our Clients. We’re ever more ambitious to push the boundaries of what we can achieve with our Clients using 3D printing techniques – the Form 3L is our latest step.

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INSIDE ITERATE: The Bigger Picture of Product Sustainability with Thomas Gray

Inside ITERATE sustainability is a subject that comes up a lot. From conversations with Clients to using sustainable design principles in the products we design. Thomas Gray is one the design engineers in the ITERATE team and this week’s article is inspired by a conversation with Tom about how product-based businesses have a responsibility to consider sustainability beyond just materials and marketing.

Sustainability is widely revered as a cornerstone of a responsible product and brand. This focus on sustainability has been driven by the voices of consumers who for years have pushed for more environmentally-conscious choices to be offered by brands. There’s no doubt that sustainability is and will continue to be a top priority for consumers. But, how can businesses live by this same value? The most successful product-based businesses are those that don’t just answer the demand with words, but who embed environmentally-considered processes into their business models and supply chains. Some go even further, recognising that sustainable systems have the power to enhance product experience.

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INSIDE ITERATE: Creating Innovative Concepts with Rhydian Dobbin

This “INSIDE ITERATE” thought comes from a conversation with Design Engineer Rhydian Dobbin and provides a window into how we develop concept designs and how in order to create outside-the-box concepts you, in fact, have to step away from the product itself.

Concept development can encompass a broad array of activities from market research to early technical validation. Nonetheless, from “where do you start?” at the beginning to “how do you know which direction to take” at the end, this phase can be perceived as a somewhat intangible. This stage of development is often thought of simply as the ideas stage, but as Rhydian explains, there’s a lot that can be considered and learnt within concept development about what is possible within a given design. There are numerous ways in the concept phase to both push the boundaries and explore the feasibility of an idea. This allows you to analyse options for a product and reach smart decisions through a blend of both blue sky thinking and technical consideration.

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Inside ITERATE: Chris Tyler on Why You Should Design a Business, not a Product

This week’s insight from ITERATE comes from Chris Tyler; Chris is Senior Design Engineer at ITERATE Design and Innovation. Day-to-day Chris is closely involved in early-stage conversations about new ideas, whilst also working closely with every designer in the team to support the development of numerous products and designing new products himself. One thing Chris always does is ask our Clients to think of their projects as opportunities to design businesses not just products. Within this article, you’ll find out why Chris strongly believes this mindset leads to better results all-round.

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Inside ITERATE: Behind the Scenes of Our Company Video

Today marks the start of a new regular series on our blog; within this series “Inside ITERATE” you’ll find insights from the team, from what’s exciting us most in the design industry at the moment to what we’re thinking about as we develop new products every day. To kick off the series, we’re going behind the scenes of our recently released company video which you can watch here.

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