Our trademarked Rapid Product Development (RPD) Pathway is central to every project. Whether you want to work with us to design an award winning consumer product, or a game changing medical device – we will walk you through a series of stages so that we can achieve the best outcome for your business. Our design management approach ensures that your technical, commercial and financial risks are mitigated throughout the entire development journey.
1 - Foresight
Understand the opportunity before investing in design.
We investigate user needs, competing products, relevant intellectual property and emerging technologies. We also assess early technical feasibility, so you can identify the most important questions and decide which direction is worth developing.
2 - Concept
Explore different solutions before choosing a direction.
We develop a range of ideas around your brief and present them through sketches for discussion and feedback. Where useful, we build simple prototypes to test form, interaction or function before committing to the next stage.
3 - Development
Turn the chosen concept into a design you can evaluate.
We bring together feedback from the concept stage and develop the product’s form, features and technical architecture in 3D CAD. Early prototypes help us check key dimensions, interactions and design decisions before moving into detailed engineering.
4 - Detail
Define the product’s materials, components and assembly.
We refine the 3D CAD, specify materials and finishes, and develop the mechanical details around the intended manufacturing process. Where the product includes electronics, we consider their integration alongside the physical design. Targeted prototypes help us assess function, appearance and fit before the design moves forward.
5 - Optimise
Prepare the design for manufacture.
We refine the 3D CAD for the chosen manufacturing processes and define critical features in engineering drawings. We source standard components and complete the bill of materials. A final prototype brings together the product’s form, function and appearance, helping us check that manufacturing changes have preserved the intended design.
6 - Verify
Check the product against its requirements.
We help plan and document the testing needed to assess performance, safety and applicable regulatory requirements. Where independent testing is required, we coordinate with specialist test houses and support the preparation of technical documentation for the relevant conformity assessment. Our ISO 9001 and ISO 13485 certified processes support this work, particularly for medical devices.
7 - Handover
Take your product from approved design into manufacture.
We work with manufacturing partners in the UK and Asia to source parts and support production. Our network covers injection moulding, casting, machining, sheet metal fabrication, finishing and assembly. We coordinate with suppliers on technical details and quality checks to help the manufactured product meet the approved design.
Your Experience.
We pride ourselves on creating not just products, but exceptional client experiences. When you choose to collaborate with us to bring your vision to life, you’re not just getting a product development partner; you’re embarking on a journey designed to prioritise your success. Our unwavering commitment to enhancing your experience sets us apart. We believe that a positive client experience is at the heart of every successful project, and we’re dedicated to making your journey with us both enjoyable and rewarding. With our team by your side, you can expect a seamless and enriching partnership, where your needs and aspirations are at the forefront of everything we do.
Let’s create something extraordinary together.

