Small design decisions can create large recurring costs.
A part that takes too long to assemble. A material specified for a requirement the product no longer has. Multiple components doing a job that one could do better. When a product is already in production, these costs can be easy to accept as unavoidable. ITERATE examines how the product is designed, made and used to find practical opportunities for improvement. We then develop and test changes before you commit to them.
What We Help You Achieve:
- ✔️ Understand which parts and processes contribute most to product cost
- ✔️ Identify opportunities to reduce component count and assembly time
- ✔️ Review materials, mechanisms and manufacturing methods
- ✔️ Improve reliability and address recurring product issues
- ✔️ Develop alternative concepts and detailed 3D CAD
- ✔️ Prototype and test proposed design changes
- ✔️ Prepare revised design information for discussion with your manufacturing partners.
This Is Ideal For Companies Who:
- ✔️ Already manufacture or sell a physical product
- ✔️ Face rising material, component or assembly costs
- ✔️ Have a product that is more complex than it needs to be
- ✔️ Want to improve margins as production volumes grow
- ✔️ See recurring failures, returns or maintenance issues
- ✔️ Need to update an established product without losing customer appeal
- ✔️ Want independent design and engineering input before tooling investment.
Better Products Start With a Closer Look.
ITERATE combines product design, engineering and prototyping experience to help businesses make informed improvements to existing products. We investigate where cost and complexity arise, develop credible alternatives and test promising changes against the product’s real requirements.

Kelli Aspland, Solar Buddies
We used ITERATE to help further develop our existing product. Our existing product had a few design and use issues so with the help of ITERATE, we were able to find a solution to some of our problems. The team’s ideas and presentation of work was great and extremely thorough. Great work highly recommended

Peter Thomas, PinSpin
ITERATE are ultimate professionals who are very knowledgeable and efficient. Work undertaken has been innovative and they think outside the box to give you more scope and depth of knowledge. Another big plus is their excellent communication skills, an area most other businesses let themselves down. They are all very likeable, why I consider ITERATE to be the best company I have worked with.

Gianmarco Sanfratello, PlantSea
ITERATE helped us by embracing our need to innovate, looking for solution and alternatives, and prototyping some tools to improve our packaging manufacturing system. Highly recommended team to work with for all sort of projects.
What Could Be Improved in Your Product?
Tell us what you make, what it costs to produce and where you suspect the design could work harder. In a Product Strategy Call, we’ll discuss the current product, the commercial impact of the problem and the most useful first step to investigate it.
