That’s why many people are embracing minimalism. It’s in the way they decorate their homes, their lifestyles and also in the products they use every day. Minimalism in product design is all about simplifying things to their most essential parts while still being functional and visually appealing.
The key to minimalist design is less is more. It’s about creating products that aren’t overcrowded with unnecessary features or excessive details. Instead, the focus is on clean lines, simple shapes and easy-to-use features. Think of sleek smartphones, modest furniture, or a car dashboard that is free of multiple buttons and distractions. There are many successful designers who over the years have developed their products with the less is more philosophy in mind, Philippe Starck being one of them. He is a designer who truly embodies this ethos. Known for his minimalist approach, Starck has built a career around creating products that are both functional and visually striking, often stripping designs down to their essential elements.
So, why is minimalism gaining so much attention in recent years? The feeling of being overwhelmed by choices and thus seeking simplicity is a reality. With so many products competing for our attention, minimalist designs stand out because they feel calm and therefore more welcoming. People are more commonly looking for things that don’t add to their daily chaos.
But this desire isn’t just about cutting down on visual clutter. Additionally, it’s about improving functionality. Designers need to prioritise what’s necessary and avoid including the gadgets and details that aren’t actually required. Including every function possible into one device makes for a less appealing and complex product and consumers are aware of this. That is why companies release multiple versions of the same product! A great example of this is Apple, who offer multiple versions of the same model to appeal to different budgets and needs.
Another reason minimalism is so appealing is its versatility. Simple designs can fit into almost any environment—whether it’s your home, office or even a tech gadget. Minimalism doesn’t just make things look good; it helps products blend seamlessly into everyday life. Regardless of where you put them, they won’t overwhelm the space.
In a world in which society is always looking for more – minimalism stands as a reminder that sometimes, less really is more. It’s about making our daily lives simpler and more efficient, while still enjoying beautiful, functional products. We as a design consultancy understand this and believe in the power of thoughtful, purposeful design to transform everyday experiences.
If you’re ready to embrace simplicity and create meaningful, user-centred designs, our team at ITERATE are here to help. Explore our approach and discover how we can bring your vision to life. Visit us at iterate-uk.com and do get in touch to discuss how we can help.

Jenni Manning
ITERATE Business Development Executive
Stay in the Know