Grants & Funding.

A lack of funding is the main reason why many products fail to get to market.
We can help you identify sources of finance to ensure your project is sufficiently resourced.

You’re likely to have questions such as how much does it cost to develop a new product? How do I fund my project? Where can I find private investment? And is there any government support available for my business? These are all valid questions and ones that require clear answers when developing a new product innovation. Yet, the amount of money you will need will depend entirely on what you are aiming to create.

When partnering with us, we will walk you through the numerous options that are available to you – inclusive of self-funding, crowdfunding, government grants and private investment. These are the main avenues for securing the necessary capital to bring a new product to market.

In a nutshell, self-funding the project involves using your own money. Nice and simple, especially if you have the funds readily available and you are prepared to back your own idea. Crowdfunding your project is when you put your product onto an online platform and ask people to buy the product before its even been made. It creates awareness of your product, and when consumers decide they need your product, you can use their revenue to manufacture it. We have had lots of direct experience of government grants, through working with both InnovateUK and Welsh Government . If you are part of a business, then applying for a grant to assist you in research and development could be beneficial. Then there is private investment, which involves pitching your idea to high-net-worth individuals in the hope that they share your vision and offer investment in your business.

Each of these options will have pros and cons and your ability to access these will depend upon your personal situation, market and product offering. Have a conversation with us to help identify the most appropriate route forward for your business and your product.

Our Approach.

Our trademarked Rapid Product Development (RPD) Pathway is central to every project. Whether you want to work with us to design an award winning consumer product, or a game changing medical device – we will walk you through a series of stages so that we can achieve the best outcome for your business. Our design management approach ensures that your technical, commercial and financial risks are mitigated throughout the entire development journey.

1 - Foresight

We will determine the technical and commercial viability of your design idea at the start of your journey.

2 - Concept

Then, using digital sketching, we'll explore a variety of possibilities to establish the best design direction.

3 - Development

Our expert team will create your product in a virtual environment with specialist in-house 3D CAD software.

4 - Detail

Prototyping technologies will allow us to test your design - ensuring that it meets the needs of its users.

5 - Optimise

Final refinements will be made so that we can prepare the engineering data needed to manufacture your product.

6 - Verify

It may then be necessary to engage an external test house to verify that your product meets safety regulations.

7 - Handover

Finally, we'll provide access to our network of manufacturing partners to produce the product we have created.

Case Study.

Copner Biotech is a biotechnology company based in South Wales. ITERATE supported the business via the Welsh Government’s SMART Productivity & Design programme, which enables fledgeling companies, such as Copner Biotech to access up to 8 days of fully funded design consultancy to stimulate the development of new products. The company is focussed on producing novel 3D cell cultures and has developed an innovative bioprinting platform. ITERATE worked with the Copner Biotech to explore possible aesthetic design concepts for their 3D print unit. This involved an analysis of existing machines and technologies in the market – subsequently leading to the creation of a new enclosure design that considered factors such as usability; ease of maintenance; material selection; and design for manufacture.

Our Work.

We have achieved ISO 9001 & 13485 accreditation, enabling us to offer product design, research, development and
prototyping consultancy to private companies and public sector organisations in medical, consumer and industrial markets.

Customers & Partners.

“Great design work delivered as part of the SMART Productivity and Design programme. Precise, accurate and of great value. They helped us by embracing our need to innovate, looking for alternative solutions and prototyping some tools to improve our packaging manufacturing system. I would highly recommended this team to work with for all sort of projects.”

Dr Gianmarco Sanfratello, Co-Founder & CTO, PlantSea Ltd.


How much does it cost to design a new product?

The cost of developing a new product can vary significantly depending on the product’s complexity, industry, and specific requirements. At the start of your journey, we will discuss your product idea with you in detail. This will allow us to generate a bespoke proposal – outlining each phase of work and estimated costs per phase. If your development is high risk and involves significant technical challenges to be overcome, we will recommend undertaking a package of ‘technical feasibility’ to better understand these barriers before embarking on the wider development project. It is always important to remember that launching a new product will also require investment in intellectual property, manufacturing, distribution, marketing and sales.

How long will it take to design a new product?

The time required to develop a new product varies widely depending on its complexity, scope and industry. For example, an electro-mechanical medical device may take years to properly develop; whereas, a simple consumer product may only take a few months. Based on our past experience, we are always able to offer an estimated timeline. However, it’s important to recognise that whenever trying to create a new product, challenges will occur that will need to be overcome. This is why we believe it’s important to remain flexible and communicate regularly throughout the delivery of your project.

Will ITERATE handle my design idea in confidence?

Due to the nature of our work, our team treat every design idea in absolute confidence. Even before discussing your project with us, we are able to send you a signed Non Disclosure Agreement (NDA), giving you the assurance that all commercial and technical details will remain confidential. We would also be happy to sign your company NDA document, providing the terms are mutual. Please email this directly to

How do I protect my design idea?

You may wish to consider protecting your design with either a patent or design registration. There are differences between these two types of intellectual property: a patent protects a novel mechanical element or process; whereas, design registration protects the overall form of a product. The costs involved in one over the other vary considerably, as well as the time needed to obtain your documentation. We would suggest discussing your IP strategy with an Attorney in our network. It is important to remember that there are many other benefits to launching a product in to the market without any protection in place but this will vary depending on your specific circumstance.

Who will own the design at the end of the project?

Each project is delivered in a number of phases and a cost is attributed against each phase of work. We request that 50% payment is made upfront and 50% payment is made on completion of each phase. Providing the work is paid for in full, you will own all intellectual property associated with a given phase of work. All design rights will automatically be transferred to you at the point of payment. If for whatever reason, you fail to pay for the work that has been undertaken, we reserve the right to retain all IP associated with your project.

Why should I partner with ITERATE to design my product?

We pride ourselves on creating not just products, but exceptional client experiences. When you choose to collaborate with us to bring your vision to life, you’re not just getting a product development partner; you’re embarking on a journey designed to prioritise your success. Our unwavering commitment to enhancing your experience sets us apart. We believe that a positive client experience is at the heart of every successful project, and we’re dedicated to making your journey with us both enjoyable and rewarding. With our team by your side, you can expect a seamless and enriching partnership, where your needs and aspirations are at the forefront of everything we do.

Let's Work Together.

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