How it Works.
We specialise in working with innovative companies that have existing intellectual property and a strong market presence. We offer a unique opportunity to exchange our high-caliber design services for equity in your business, helping you unlock the full potential of your products and brand without impacting your immediate cash reserves. If you are working in a purpose-led field, have a granted patent, and your business is worth at least £1m – you could potentially benefit from design support up to the value of £50,000.
Initial Consultation
We begin with an in-depth discussion to understand your business, market position, and long-term objectives. This includes reviewing your existing intellectual property, assessing your product roadmap, and identifying key areas where design can add value. This stage ensures that we align strategically before moving forward.
Equity Agreement
Once we’ve defined the scope of work, we collaboratively structure an equity-based agreement that reflects the level of design services provided and the commercial potential of your business. We ensure transparency in valuation, milestones, and deliverables to create a mutually beneficial partnership that aligns incentives for long-term success.
Tailored Design Execution
With the agreement in place, our team gets to work delivering world-class design solutions. Whether it’s refining product aesthetics, optimizing usability, or enhancing brand positioning, we take a data-driven approach to ensure every design decision supports your business objectives. Regular check-ins and iterations keep the process agile and results-driven.
Long-Term Strategic Partnership
Unlike a traditional design service, our equity model means we have a vested interest in your success. As stakeholders in your business, we remain actively engaged beyond the initial design phase, offering ongoing support, strategic insights, and design expertise to help drive growth, attract investment, and scale your market presence.
What You Gain.
By partnering with us, you gain more than world-class design expertise. You get a strategic ally – a team that speaks the language of suppliers, understands what customers want, and has the battle-tested experience to navigate the challenges ahead. With our Design-for-Equity model, we invest in your success, aligning our incentives with yours so you can scale smarter while preserving your capital.
We’ve been down this road countless times, and we know exactly what it takes to turn vision into reality. If you have a market-ready opportunity and want to fast-track your journey with a team that’s been there before, let’s make it happen.
Express Interest.
Please get in touch if you are working in a purpose-led field, have a granted patent and your business has a market value of at least £1m.
Our Work.
We are a product design, research, development and prototyping consultancy who work with
private companies and public sector organisations in the medical, consumer and industrial markets.
Sepsis Diagnosis Device
MEDICAL DEVICES, SUSTAINABLE DESIGN-
Dynamic Energy Absorption Arm Guard
ADDITIVE MANUFACTURE, CONSUMER PRODUCTS -
Sustainable Home Office Footrest
CONSUMER PRODUCTS, SUSTAINABLE DESIGN -
HbA1c Blood Sugar Monitor
CONSUMER PRODUCTS, MEDICAL DEVICES -
CNC Control Panel
CONSUMER PRODUCTS, INDUSTRIAL EQUIPMENT -
Eco Shower Head
CONSUMER PRODUCTS, SUSTAINABLE DESIGN -
AI-Powered Dance Training Projector
CONSUMER PRODUCTS -
Office Wellbeing Monitor
CONSUMER PRODUCTS -
Custom Fitted Golf Putter Grip
ADDITIVE MANUFACTURE, CONSUMER PRODUCTS -
Wearable Heart Monitor
CONSUMER PRODUCTS, MEDICAL DEVICES -
Diamond Brilliance Analyser
CONSUMER PRODUCTS, INDUSTRIAL EQUIPMENT -
Bathroom Air Purifier
CONSUMER PRODUCTS -
Sock Laundry Clip
CONSUMER PRODUCTS -
Automatic Soap Dispenser
CONSUMER PRODUCTS -
Wired Headphone Converter
CONSUMER PRODUCTS, SUSTAINABLE DESIGN -
Seated VR Controller
CONSUMER PRODUCTS -
InkJet Bio Printer
INDUSTRIAL EQUIPMENT, MEDICAL DEVICES -
Non-Invasive Glucose Monitor
ADDITIVE MANUFACTURE, MEDICAL DEVICES -
Customised Mobility Support
ADDITIVE MANUFACTURE, MEDICAL DEVICES -
Portable Urinalysis Device
MEDICAL DEVICES -
Cancer Diagnosis Device
MEDICAL DEVICES -
Oral Device Packaging
MEDICAL DEVICES, SUSTAINABLE DESIGN -
3D Printing Conductive Tracks
ADDITIVE MANUFACTURE, CONSUMER PRODUCTS
FAQs.
Why would I give up equity instead of paying cash?
Working with us on an equity basis means you gain top-tier product design expertise without the immediate cash outlay, allowing you to preserve capital for manufacturing, marketing, and scaling. More importantly, it ensures that we are fully invested in your long-term success—we win when you win.
Who is this model best suited for?
We partner with businesses that already have strong intellectual property and a clear market opportunity, typically valued at £1M or more. If you’re ready to bring a product to market but want experienced design and development support to accelerate the process, this model is for you.
How does the equity agreement work?
Each agreement is tailored to reflect the scope of design services provided and the commercial potential of your business. We work collaboratively to structure a fair and transparent deal that aligns our incentives with yours, ensuring a mutually beneficial partnership.
What kind of design support do you provide?
We offer full-spectrum product design services, including industrial design, engineering, prototyping, UX/UI, and branding. Whether refining an existing concept or developing a product from the ground up, we bring decades of expertise to ensure your success.
How involved will you be beyond the design phase?
Unlike a traditional consultancy, we’re not just a service provider—we’re a long-term strategic partner. As equity stakeholders, we remain invested in your growth, providing ongoing support, insights, and connections to help you navigate the path to market.
How do we get started?
It all begins with a conversation. We’ll discuss your business, product vision, and market opportunity to determine if there’s a strong fit. If we move forward, we’ll structure an equity agreement that works for both parties and hit the ground running. Let’s talk!