We Would Love to Work With You


Thank you for visiting us online, you are now one step closer to working with ITERATE.

We are a dynamic team of Design Engineers who blend creative and technical expertise in order to develop new products from a design concept right through to production. ITERATE is unique within the industry as we enable you to be ‘First-to-Market’ through specialist knowledge of Rapid Product Development.

After studying a Masters degree in Rapid Product Development and spending a decade working in manufacturing; our Managing Director, Gethin Roberts, identified that many businesses are slow to respond to market demands as they take too long to conceive new products. As a result, Gethin developed the RPD Pathway, which focuses on removing many of the barriers that prevent new products from getting to market.

By following this stage-by-stage process, we can create exciting product experiences within a compressed time-frame; helping you to better manage your risk. Using this proven approach, we have successfully developed an array of products for the technology, consumer, industrial and healthcare sectors.

If you would like to discuss how ITERATE can help you, please contact us by telephone or email.

Thank You

Our Team

Gethin Roberts

Gethin is our Managing Director and has over 15 years experience of developing new products. He is responsible for ensuring that all projects follow the RPD Pathway, enabling you to be ‘First-to-Market’. Prior to establishing ITERATE in early 2014, Gethin worked for a number of large manufacturing companies who produced medical devices; water control systems; and electric motors. Gethin also acts as a Design Advisor to the Welsh Government on the SMART Innovation programme. Gethin is also a gym fanatic, who really enjoys keeping fit. He often trains with weights and is a regular visitor at his local gym.

Chris Tyler

Chris is our Product Design Manager and has vast experience of the consumer, automotive and aerospace industries after working at Dyson, Aston Martin Lagonda and within Rolls-Royce for a number of years. Whilst at Dyson, Chris was responsible for developing a range of innovative hair dryer attachments that were subsequently patent protected. Chris has a strong track record of bringing products to market, which is as a result of his systematic approach to new product development and background in Design for Manufacture (DfM). Chris is also very passionate about golf, he enjoys the mechanical side for it and often tinkers with characteristics to optimise his swing. He also enjoys the social side of golf and often meets his friends on the golf course.

Matt Beamish

Matt holds a BEng in Product Design Engineering from Loughbrough University and has the ability to apply theoretical principles and calculations to design problems. Previously, Matt developed an affordable Child Restraint System (CRS) that had a target retail price of £150. Using a systematic approach to value engineering, Matt designed-out materials and components that added weight and cost to the final assembly whilst ensuring that the car seat satisfied the necessary safety standards. Matt’s passions include supporting Chelsea FC, and he often plays football. He is also very into gaming, especially racing games and often plays with his friends.

Joseph Melia

Joe is our product design engineer and has a wide experience creating consumer products and specialises in concept design, incorporated technologies & user design. Coming from a background as an in-house designer for numerous companies including, Bisley, The Royal Mint, and Vernacare, Joe is able to use his experience to take clients’ projects through the design process from concept design through to production and with an enthusiasm for sustainable solutions, is able to do so using knowledge and the latest methods to ensure low impact. Outside of work, Joe enjoys a mixture of sports including climbing and surfing as well as a passion for speed on two wheels – there is nothing he enjoys more than a sunny day riding his motorbike through the countryside or down the coast and will always be happy to chat about anything engine related over a coffee and cake.

Adam Keen

Adam is our newest product design engineer, he joined the team at the end of 2021 after graduating from Cardiff Metropolitan University with a distinction in MSc Product Design, and a first in BSc Product Design prior to that.  Adam’s projects were mainly orientated around sustainability, but in differing contexts. One project was investigating the charging infrastructure of Electric cars and offering an alternative solution to remove the barriers to entry when purchasing an electric vehicle. Another was offering an alternative to the plastic bottle, which is made from more recyclable materials, and fits in to the current market as a fast-moving consumer good.Outside of work, Adam tries to stay active and trains Brazilian Jiu Jitsu.  He also loves motorsport and is a big fan of Formula 1 and MotoGP!


We are always on the hunt for first-class talent. If you are an Industrial Designer; Product Designer; Design Engineer; Mechanical Design Engineer; Electronics Design Engineer; or Business Development Executive, we would love to hear from you. Please express your interest in joining the company by sending your CV and/or Design Portfolio to gethin@iterate-uk.com