Reduce Risk, Cut Costs, and Accelerate Market Entry.

We help global manufacturing teams rapidly test and prototype physical product concepts – so you can make data-driven decisions before committing millions to production.

Confident Innovation Starts Here.

Innovation projects are stalling. Internal teams are overstretched. Market windows are closing, and millions are being invested without real validation.

The hard truth: 80% of physical products fail to reach market. Teams spend months and £100k-£500k developing products, only to discover the market isn’t ready, costs are too high, or the product can’t be manufactured efficiently.

I’m Gethin Roberts, Founder of ITERATE and Author of The Product Innovator’s Handbook. For over 20 years, I’ve helped global manufacturing teams turn ideas into profitable, market-ready products.

To solve these business challenges, my team and I created the 2-Week Launch Lab, a proven, high-impact sprint that takes concepts from idea to validated prototype in just 10 business days. In the Launch Lab, you will:

Validate market demand. Ensure your product solves a real, profitable problem.
Test technical feasibility. Identify manufacturing or cost issues before committing £100k+.
Accelerate decision-making. Reduce product development cycles by up to 75%.
Avoid wasted investment. Prevent costly redesigns, delays, and late-stage failures.

Designed for global manufacturing teams, the Launch Lab gives you clarity, confidence, and momentum without disrupting operations.

Once your concept is validated, our Product Success Program provides ongoing support – from refining prototypes and managing suppliers, to scaling production and planning go-to-market strategy. We act as an embedded extension of your team, helping you turn validated concepts into profitable, market-ready products – faster, smarter, and with less risk.

2-Week Launch Lab

£12,000 / fixed
  • ✔️ Dedicated Design Expert
  • ✔️ Strategic Market Validation
  • ✔️ High-Impact Concept Design
  • ✔️ Initial Physical Prototype
  • ✔️ Technical Feasibility Review
  • ✔️ Clear Go/No-Go Decision
  • ⚡ Our Speed Guarantee
Let's Discuss Your Next Big Idea

Product Success Program

£3,600 / monthly
  • ✔️ Dedicated Design Expert
  • ✔️ Ongoing 3D CAD Refinement
  • ✔️ Prototyping & Real-World Testing
  • ✔️ Production-Ready Technical Data
  • ✔️ Go-to-Market Launch Strategy
  • ✔️ Monthly Progress Reviews
  • ⚡ Our Milestone Guarantee
Talk to Us About Your Product

Proven Impact.

From consumer tech and connected home devices to medical technologies and health products, our hands-on design, prototyping, and manufacturing support reduces risk and accelerates your route to market.

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Gary Miller, Carbon 3D

I’ve worked with ITERATE on multiple projects, and they consistently deliver excellent results. They’re quick to understand the scope and design challenges, and always bring thoughtful, practical solutions to the table. The team is responsive, professional, and a pleasure to collaborate with – making complex development work feel smooth and efficient.

Peter Thomas, PinSpin

ITERATE are ultimate professionals who are very knowledgeable and efficient. Work undertaken has been innovative and they think outside the box to give you more scope and depth of knowledge. Another big plus is their excellent communication skills, an area most other businesses let themselves down. They are all very likeable, why I consider ITERATE to be the best company I have worked with.

Mario Charalambous, NMR London

Having an idea is one thing but making that a reality is another. After looking for a team that could bring my thoughts to reality, I stumbled across ITERATE. I couldn’t have asked for a more experienced team to deliver my thoughts to market. Explaining each step and cost, I had a clear understanding of my path ahead. Exciting times for the team and I as our product is now well on its way – can’t thank the team enough.

Want to reduce risk, develop at pace, and launch your product with confidence?

Let's Talk.

If you’re ready to move faster with less risk, book a strategy call and let’s explore how the 2-Week Launch Lab or Product Success Program can help you validate, develop, and launch your product with confidence.