Corporate
Event Donut Wall.

Crosstown is known for delivering handcrafted doughnuts and specialty coffee across the UK, with a strong presence at festivals and corporate events. To support their growing event operations, the brand required a modular and durable display solution that would uphold their premium aesthetic while performing reliably in fast-paced retail environments. We were commissioned to design and manufacture a flexible stand system that balances striking visual identity with practical usability.

Engineered from aluminium, the stands are robust, lightweight and easy to clean, ideal for high-traffic food and beverage settings. Each unit can function independently or be combined to form a larger display, providing versatility across a variety of event formats. The stand, which was designed by ITERATE, supports quick assembly, efficient transport and a consistent, professional appearance that reinforces the CrossTown brand experience.

The stands have proven to be reliable and adaptable, maintaining their visual impact across numerous events. They were recently showcased during a high-profile collaboration with NYX Professional Makeup, promoting the Crosstown X NYX Cosmetics Vegan Buttermelt doughnut range.

This project is a clear example of how thoughtful design and robust engineering can elevate brand presence in any environment.