We Would Love to Work With You


Thank you for visiting us online, you are now one step closer to working with ITERATE.

We are a dynamic team of Design Engineers who blend creative and technical expertise in order to develop new products from a design concept right through to production. ITERATE is unique within the industry as we enable you to be ‘First-to-Market’ through specialist knowledge of Rapid Product Development.

After studying a Masters degree in Rapid Product Development and spending a decade working in manufacturing; our Managing Director, Gethin Roberts, identified that many businesses are slow to respond to market demands as they take too long to conceive new products. As a result, Gethin developed the RPD Pathway, which focuses on removing many of the barriers that prevent new products from getting to market.

By following this stage-by-stage process, we can create exciting product experiences within a compressed time-frame; helping you to better manage your risk. Using this proven approach, we have successfully developed an array of products for the technology, consumer, industrial and healthcare sectors.

If you would like to discuss how ITERATE can help you, please contact us by telephone or email.

Thank You

Our Team

Gethin Roberts

Gethin is our Managing Director and has over 12 years experience of developing new products. He is responsible for ensuring that all projects follow the RPD Pathway, enabling you to be ‘First-to-Market’. Prior to establishing ITERATE in early 2014, Gethin worked for a number of large manufacturing companies who produced medical devices; water control systems; and electric motors. Gethin also acts as a Design Advisor to the Welsh Government on the SMART Innovation programme.

Ross Johnson

Ross is a Design Engineer who previously studied a Masters degree in Product Design & Innovation at the University of Wales Trinity Saint David (UWTSD). During his postgraduate study, Ross worked closely with the Occupational Therapy team at Morriston Hospital to redesign a traditional Zimmer frame using human centred design techniques. Ross has expert knowledge of innovation management and creative thinking processes. He also has exceptional digital sketching and 3D CAD abilities.

Daniel Bartlett

Dan is a Design Engineer who studied Product Design at Cardiff Metropolitan University. He has a solid understanding of engineering principles and has a particular interest in electronic prototyping using microcontrollers such as Arduino. During his degree study, Daniel developed a modular wearable technology in the form of sew-on fabric patches. This product innovation used an induction charging system, allowing power to be delivered to the patches without the need for an integrated battery.

Myles Bates

Myles joins us after completing a Masters degree in Engineering Design at Bath University and spending a period of time working with Orsus Medical; the developers of a real-time non-invasive blood glucose monitor. As part of his postgraduate research, Myles explored how TRIZ (Theory of Inventive Problem Solving) could be applied to improve the precision and accuracy of such glucose monitoring technology. Myles also holds a First Class Honours degree in Product Design from Cardiff Metropolitan University.


We are always on the hunt for new talent who would be interested in joining our growing team. We are following a structured expansion plan and are keen to hear from people who could potentially fill the following roles: Product Designer; Industrial Designer; Design Engineer; Mechanical Design Engineer; Business Development Manager; Sales & Marketing Executive; and Technical Bid Writer. If you think you’ve got what it takes, please email your CV or Design Portfolio to design@iterate-uk.com

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