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Inside ITERATE: Holly McSweeney on the Future of FemTech and Why Women’s Health is Not a Niche

The most recent thought to inspire our INSIDE ITERATE series comes from ITERATE’s Sales & Marketing Assistant Holly McSweeney who was eager to use this opportunity to shine a spotlight on femtech: exploring its origin, why the sector matters to all and what we can do to fuel its growth. Holly shared her curiosity in this area…

The fact that the very term femtech itself was only conceived of a mere five years ago speaks volumes, both about the incredible work done by the earliest femtech startups and about the attention that this sector is long overdue.

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The Evolution of Sensor-Driven Technology

Sensors are electronic components and as their capabilities have advanced, these small components have completely redefined what physical products and devices can achieve. The evolution of sensor technology in recent years has radically increased the level of intelligence that can be built and engineered into products. This, in turn, has revolutionised numerous aspects of day-to-day life, making countless activities (from travel, to fitness, to turning on lights) not only easier but often safer and more efficient. Consumer and industrial audiences now readily await reports of the latest revelation in this field, eager to hear what new metric can be understood, monitored, quantified, and reported on. Beyond this, consumers are even more interested in what the product bringing this technology into their hands might look like. From detecting air quality to monitoring blood flow from outside the body, the variety of data that can be captured through products is constantly evolving. As sensor intelligence continues to develop, new product opportunities will arise.

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The Business Case for Using Additive Parts as Your End-Product

Experimentation and exploration are the hallmarks of innovation. They’re also made more viable for businesses through additive manufacturing. 

Additive manufacturing has long been used and respected as a vital technology within research and development. In particular, 3D printing techniques help product designers validate their ideas through rapid prototyping; this makes it possible to iterate quickly and refine designs within a highly compressed timeline. But the benefits of additive manufacturing don’t end in the world of R&D. In fact, many of its advantages – think flexibility, agility, innovation – are the aspirations of most businesses. Beyond this, the layer by layer composition of additively manufactured parts offers far greater design freedom. The opportunity here? To completely transform the nature of what products can be created. Yet, despite the potential offered by additive as a manufacturing method, still a surprisingly small number of businesses have seized the opportunity to use additively manufactured parts as their end-product.

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Effective Ways of Gaining Customer Feedback

When developing a new product, it is important to gain as much customer feedback as possible. It is also important to validate the quality of the feedback and know what to act upon, especially when creating an innovative product that is new to the market. Henry Ford famously stated that “if I had asked people what they wanted, they would have said faster horses”. This blog describes effective ways of gaining customer feedback that can add value to the design of any new product.

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