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Inside ITERATE: Holly McSweeney on the Future of FemTech and Why Women’s Health is Not a Niche

The most recent thought to inspire our INSIDE ITERATE series comes from ITERATE’s Sales & Marketing Assistant Holly McSweeney who was eager to use this opportunity to shine a spotlight on femtech: exploring its origin, why the sector matters to all and what we can do to fuel its growth. Holly shared her curiosity in this area…

The fact that the very term femtech itself was only conceived of a mere five years ago speaks volumes, both about the incredible work done by the earliest femtech startups and about the attention that this sector is long overdue.

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The Business Case for Using Additive Parts as Your End-Product

Experimentation and exploration are the hallmarks of innovation. They’re also made more viable for businesses through additive manufacturing. 

Additive manufacturing has long been used and respected as a vital technology within research and development. In particular, 3D printing techniques help product designers validate their ideas through rapid prototyping; this makes it possible to iterate quickly and refine designs within a highly compressed timeline. But the benefits of additive manufacturing don’t end in the world of R&D. In fact, many of its advantages – think flexibility, agility, innovation – are the aspirations of most businesses. Beyond this, the layer by layer composition of additively manufactured parts offers far greater design freedom. The opportunity here? To completely transform the nature of what products can be created. Yet, despite the potential offered by additive as a manufacturing method, still a surprisingly small number of businesses have seized the opportunity to use additively manufactured parts as their end-product.

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INSIDE ITERATE: The Bigger Picture of Product Sustainability with Thomas Gray

Inside ITERATE sustainability is a subject that comes up a lot. From conversations with Clients to using sustainable design principles in the products we design. Thomas Gray is one the design engineers in the ITERATE team and this week’s article is inspired by a conversation with Tom about how product-based businesses have a responsibility to consider sustainability beyond just materials and marketing.

Sustainability is widely revered as a cornerstone of a responsible product and brand. This focus on sustainability has been driven by the voices of consumers who for years have pushed for more environmentally-conscious choices to be offered by brands. There’s no doubt that sustainability is and will continue to be a top priority for consumers. But, how can businesses live by this same value? The most successful product-based businesses are those that don’t just answer the demand with words, but who embed environmentally-considered processes into their business models and supply chains. Some go even further, recognising that sustainable systems have the power to enhance product experience.

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Inside ITERATE: Chris Tyler on Why You Should Design a Business, not a Product

This week’s insight from ITERATE comes from Chris Tyler; Chris is Senior Design Engineer at ITERATE Design and Innovation. Day-to-day Chris is closely involved in early-stage conversations about new ideas, whilst also working closely with every designer in the team to support the development of numerous products and designing new products himself. One thing Chris always does is ask our Clients to think of their projects as opportunities to design businesses not just products. Within this article, you’ll find out why Chris strongly believes this mindset leads to better results all-round.

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Using Initial Conversations with Your Consultancy to Explore Market Opportunity

Your product design journey will start before any official kick-off. The very first call you have with your potential product design consultancy will be an exciting moment. It could be the first time you actually share your idea or explain the story of where that idea first began. Or, you may have an established business already and have started product development by the time you reach out to new partners. Your design project will technically start when the first phase begins (this could be foresight, concept or another). However, this formal kick-off often comes after several discussions, the creation of a proposal and possibly further conversation after that. By this point, your product design journey is well and truly under way already – or at least it could be … If you’ve seized your opportunity early on, you’ll have created extraordinary momentum with which all parties can begin development.

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Finalists at Monmouthshire Business Awards

This month, ITERATE were finalists in two categories at the Monmouthshire Business Awards (MBAs): ‘Excellence in Technology Innovation’ and ‘Innovation in Business’. The MBAs recognise business excellence across the county; culminating with a Gala Dinner at the Celtic Manor Resort in Newport.

A total of thirty businesses making the shortlists ranged from a rural village store, a vineyard on the slopes of the Black Mountains and a registered childcare provider to large established hotels, a transportation company and a property maintenance enterprise – reflecting the diversity and variety of firms within Monmouthshire’s business community.   Read more

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Understanding the Benefits of Good Design

Good design does not just consider the aesthetics of a product, it considers every element of a product from its initial inception and manufacture, throughout its lifetime and right up to the point at which it is disposed or recycled. As Dieter Rams once said “good design is as little design as possible: less, but better; because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity”. The following examples highlight some of the benefits of good design practices. Read more