May 22, 2024 ITERATE

A Professional Endeavour or a Personal One

What’s Your Driving Force?

For many, the journey of product design is not just a professional endeavour but a personal one. The motivations and drivers that push individuals to design products are as diverse as the people themselves. Whether it be money, legacy, sustainability -each force is unique, filled with passion, vision and a desire to make a difference. Let’s take a look into the emotional core of why people embark on this development journey. Ask yourself, can you resonate with the following reasons?

Most innovators are driven by a clear vision of how the world could be improved. For instance, medical professionals witness the struggles of their patient’s day to day, and these first-hand experiences help them to envisage a device or technology that could alleviate some of their suffering. It is this vision that acts as their powerful motivator, and with the collaboration of a design consultancy, the individual or company can create a product that has a significant impact on society.

Often, the best innovations come from personal experiences. Over the years many of our clients have identified a gap in the market just by carrying out their everyday routines. It is only then, that these problematic encounters spark a desire to create a solution that now appears so obvious, not only improving their own life but also the lives of others.

Yet when we sit down with our customers and discuss their vision, the desire to leave a lasting legacy is frequently a profound motivator. Individuals are often driven by the need to create something that endures— continuing to benefit people for time to come. This sense of leaving their stamp on the world in the form of something tangible, can be incredibly inspiring. Accompanied by the undeniable thrill you gain from being at the forefront of innovation -the journey of designing something new to put out into society is a powerful driver!

For us here at ITERATE, the core of product design is about making a difference. We are committed to designing purposeful products that have a positive impact on society. Whether it is a small improvement in daily life or a breakthrough that changes an industry, a more sustainable concept or a less costly device, the impact of a well-designed product can be profound.

By understanding the personal reasons behind your desire to innovate, we can better support you in bringing your concept to life. Our team of expert design engineers are here to guide you every step of the way. Ensuring that your vision is translated into a product that not only meets market needs but also fulfils your personal aspirations.

Ready to embark on your journey into product design? Book a meeting with ITERATE and let’s create something extraordinary together.


Jenni Manning

ITERATE Business Development Executive

Stay in the Know

* indicates required