The Client
Olberon Medical Innovations are an exciting company who are focussed on bringing new products to market that demonstrate clinical expertise, technical innovation and scientific discovery. Ezederm enables Phlebotomists to more accurately and safely take blood from patients by optimising the angle of entry and improving stability.
Design Challenge
Ezederm is intended to be a low cost disposable product that is sold directly to hospitals, doctors surgeries and NHS supply chains. It is intended to be manufactured from polypropylene; however, due to its original size and weight, the cost was prohibitive to market entry; even when produced in significant volumes.
“ITERATE provided me with excellent consultancy, they respect your time-line and produce work of a very high standard. I wholeheartedly recommend their services” Dr Arash Bakhtyari, President at Olberon Medical
Our Solution
ITERATE redesigned the original Ezederm concept so that it was more compact whilst maintaining the key product functions. By rationalising the design, a material, weight and cost reduction of 30% was achieved. This provided the client with the best commercial opportunity to penetrate the market.
Final Outcome
Following the successful relaunch of Ezederm, Olberon Medical have developed further products that include: Vacuderm, a quick-release disposable tourniquet; and Otorhinoscope, a novel mechanism that enables the speculum to expand the ear canal or nasal passages – both were showcased at Arab Health in 2017.
Contact
Sales: 02080 011918
Design: 01291 408283
Unit 25, Riverside Court
Chepstow, NP16 5UH
84 Eccleston Square
London, SW1V 1PX
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