Breathe is a London based company focussed on bringing user-friendly technologies to market; they place a strong emphasis on simple solutions, which is why their portfolio is dedicated to non-app enabled products. With established manufacturing partners and supply chains in the Far East, Breathe engaged ITERATE to create a unique aesthetic and design language for their flagship product.
Breathe Smart is an air quality monitor that alerts users to the level of pollution within a given environment. Due to its wide applications of use, the product aesthetic needed to appeal to a broad market that included: mothers, commuters and sports people who are conscious about the impact their environment is having on their health. The client was also keen for the aesthetic to retain a European style.
“The design team quickly understood my expecations and presented me with a number of exciting industrial design ideas.” Christopher Turner, Director at Breathe Tech
An uncomplicated design was established that incorporated a single button for activation and use, with air in/outlets being discreetly integrated in to either side of the plastic moulded enclosure. An equally simple docking station was proposed that enabled charging and provided the user with a safe place to store the device when not in use. Furthermore, a clip mechanism located at the rear allowed Breathe Smart to be quickly attached to a bag or handlebar.
Following a successful crowd funding campaign, Breathe Tech secured the necessary finance in order to launch production of their product at the start of 2019. If you would like to purchase a Breathe Smart Air Pollution Monitor or find out more about the company’s product range, please visit their website by clicking here.