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Understanding the Benefits of Good Design

Good design does not just consider the aesthetics of a product, it considers every element of a product from its initial inception and manufacture, throughout its lifetime and right up to the point at which it is disposed or recycled. As Dieter Rams once said “good design is as little design as possible: less, but better; because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity”. The following examples highlight some of the benefits of good design practices. Read more

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Effective Ways of Gaining Customer Feedback

When developing a new product, it is important to gain as much customer feedback as possible. It is also important to validate the quality of the feedback and know what to act upon, especially when creating an innovative product that is new to the market. Henry Ford famously stated that “if I had asked people what they wanted, they would have said faster horses”. This blog describes effective ways of gaining customer feedback that can add value to the design of any new product.

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How to Formulate a Design Brief

We deal with a wide variety of clients, some have very specific project requirements and some have a much more general idea of what they want to achieve. We approach every project with the intention of solving a problem or adding value through design. This means that we are able to bring clarity to the fuzzy front-end and work with our clients to formulate a solid brief before embarking on a new project. In the first instance, we always ask these basic but essential questions:

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