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INSIDE ITERATE: New Materials Round Up with Matt Beamish

Our new materials round up has been devised in collaboration with Design Engineer, Matt Beamish; it features some of the most ground-breaking new materials we have either used, encountered or been inspired by recently. Huge strides are being taken to deliver new sustainable materials that don’t demand a compromise in the quality and finish consumers have come to expect. The result of this, is new materials that tackle the heart of the waste crisis with a combination of biochemistry and commercial awareness in order to present viable alternatives.

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Technology Milestone: Say Hello to our Form 3L

The team at ITERATE have been incredibly excited in recent days due to the long-awaited arrival of our Form 3L, a large format resin 3D printer (Formlabs). We’re delighted to share that since returning to our Chepstow office, the Form 3L has made a welcome addition to our busy workspace. Restrictions may have made some things harder but we’ve seen first-hand that innovation has continued to thrive. The arrival of our Form 3L is timely for the design team who remain busy helping imaginative startups and bold businesses bring new products to life. This new investment into a large format 3D printer will open the door to even more 3D printing possibilities for both the design team here at ITERATE and our Clients. We’re ever more ambitious to push the boundaries of what we can achieve with our Clients using 3D printing techniques – the Form 3L is our latest step.

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INSIDE ITERATE: The Bigger Picture of Product Sustainability with Thomas Gray

Inside ITERATE sustainability is a subject that comes up a lot. From conversations with Clients to using sustainable design principles in the products we design. Thomas Gray is one the design engineers in the ITERATE team and this week’s article is inspired by a conversation with Tom about how product-based businesses have a responsibility to consider sustainability beyond just materials and marketing.

Sustainability is widely revered as a cornerstone of a responsible product and brand. This focus on sustainability has been driven by the voices of consumers who for years have pushed for more environmentally-conscious choices to be offered by brands. There’s no doubt that sustainability is and will continue to be a top priority for consumers. But, how can businesses live by this same value? The most successful product-based businesses are those that don’t just answer the demand with words, but who embed environmentally-considered processes into their business models and supply chains. Some go even further, recognising that sustainable systems have the power to enhance product experience.

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INSIDE ITERATE: Creating Innovative Concepts with Rhydian Dobbin

This “INSIDE ITERATE” thought comes from a conversation with Design Engineer Rhydian Dobbin and provides a window into how we develop concept designs and how in order to create outside-the-box concepts you, in fact, have to step away from the product itself.

Concept development can encompass a broad array of activities from market research to early technical validation. Nonetheless, from “where do you start?” at the beginning to “how do you know which direction to take” at the end, this phase can be perceived as a somewhat intangible. This stage of development is often thought of simply as the ideas stage, but as Rhydian explains, there’s a lot that can be considered and learnt within concept development about what is possible within a given design. There are numerous ways in the concept phase to both push the boundaries and explore the feasibility of an idea. This allows you to analyse options for a product and reach smart decisions through a blend of both blue sky thinking and technical consideration.

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Inside ITERATE: Chris Tyler on Why You Should Design a Business, not a Product

This week’s insight from ITERATE comes from Chris Tyler; Chris is Senior Design Engineer at ITERATE Design and Innovation. Day-to-day Chris is closely involved in early-stage conversations about new ideas, whilst also working closely with every designer in the team to support the development of numerous products and designing new products himself. One thing Chris always does is ask our Clients to think of their projects as opportunities to design businesses not just products. Within this article, you’ll find out why Chris strongly believes this mindset leads to better results all-round.

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Inside ITERATE: Behind the Scenes of Our Company Video

Today marks the start of a new regular series on our blog; within this series “Inside ITERATE” you’ll find insights from the team, from what’s exciting us most in the design industry at the moment to what we’re thinking about as we develop new products every day. To kick off the series, we’re going behind the scenes of our recently released company video which you can watch here.

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ITERATE Welcomes Junior Electronics Engineer, Matthew Bajjada

Last week, I embarked on the next challenge of my career with ITERATE Design + Innovation, after graduating from Swansea University with a BEng in Electronic and Electrical Engineering in the Summer.

I was excited to learn that ITERATE Design + Innovation was searching for a Junior Electronics Engineer to join their ranks, especially given their growth over the last two years. The platform the position has offered me, for both personal development and experience, will help me develop in the next phase of my career. I look forward to building upon the three years of engineering knowledge I gained at university and this position will give me specific insight into design engineering in the context of product design.

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ITERATE Welcomes Sales and Marketing Assistant, Holly McSweeney

I am thrilled to join the team at ITERATE Design + Innovation in the new role of sales and marketing assistant. Having achieved a 1st in my BA English degree at the University of Exeter this Summer in circumstances I could have never envisioned, I am now incredibly excited to be starting my career in such a versatile and dynamic consultancy. Read more

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My Remote Internship

As part of my Masters degree in Product Design at Cardiff Metropolitan University, I was required to complete an industrial placement. I was extremely lucky to be given the opportunity to undertake a 4-week internship with ITERATE Design + Innovation. Due to social distancing guidelines, it was agreed that the internship should be undertaken remotely. During the placement, I undertook bi-weekly conference calls with Gethin Roberts (Managing Director) and Thomas Gray (Product Design Engineer). This was a great way to update them on my progress but also gain feedback, support, and guidance. As a result, I was tasked with the development of a medical/healthcare product that leveraged SigFox technology. SigFox technology is growing tremendously with its low-power ability to connect sensors and devices, with the aid of small byte commands. Read more

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Understanding the Circular Economy

Recently, other members of the design team and I have attended a series of online courses offered by TU Delft University in order to expand our knowledge of advanced design philosophies, and help us to deliver relevant and effective products across a wide range of market sectors. I chose to study ‘Circular Economy: An Introduction’. This article explores the meaning behind the circular economy and how we can interpret this principle to deliver integrated product for our Clients. Read more

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