, ,


This month, ITERATE are thrilled to welcome Chris Tyler who will take on the role of Senior Design Engineer. Chris joins the team after working at Dyson, Aston Martin Lagonda and within Rolls-Royce for a number of years. Chris started his career after graduating with a BSc in Product Design Technology from the University of the West of England (UWE) in 2012, and has since focussed on becoming an excellent Product Design Engineer.

Whilst at Dyson, Chris worked across a number of their categories that included personal care; floor care; environmental care; and automotive. His early experience was spent on the Supersonic hair dryer, which was launched in 2016. In particular, Chris was responsible for developing a series of hair dryer attachments that were created with specific functionality in mind. Through innovative design, a high level of control and styling performance was achieved; this resulted in two attachment designs being internationally patent protected.

During his time at Aston Martin Lagonda, Chris was employed as a Package Zone Engineer, where he was responsible for the package of the interior for DB11 mk2. This experience broadened Chris’ communication and project management skills as he needed to ensure full and proper integration of each new component and assembly, while working within strict budget constraints. Furthermore, Chris was part of the team starting to piece together the fundamentals of the future Lagonda EV vehicles. This role exposed him to a range of occupant packaging, vehicle zone layouts and ergonomic assessments.

Chris has a solid track record of bringing products to market, which is as a result of his systematic approach to new product development and background in Design for Manufacture (DfM). Chris joins the team with the intention of leading future medical and healthcare projects that ITERATE are planning to embark on over the coming years, and is keen to develop products that will deliver an environmental benefit.