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ITERATE Support Group-Muv at CES 2016

This month we supported our client, Group-Muv, at the 4 day Consumer Electronics Show (CES) in Las Vegas, which ran 6th – 9th January. Over 3,600 businesses and 170,000 delegates attended the event that spanned 2.4 million square feet across venues that included: the Las Vegas Convention Center; the Westgate Las Vegas Resort & Casino; and the Sands Expo & Convention Center. CES is a leading annual technology event that allows businesses from all over the world to showcase the latest consumer innovations.

Revolutionary Tracking Technology 

Group-Muv, a London based start-up company, worked with ITERATE to develop their wearable tracking technology. The wrist worn device can monitor the real-time location of each individual within a group, allowing organisers and group leaders to find people through a smartphone app. The purpose of attending the event was help Group-Muv secure finance from private investors in order to develop the back-end of the product solution.

Personal Safety is a Top Priority

Safety is the top priority for any group, whether it is a school trip or tourist excursion. There is always potential for group members to get lost in new places, which could be a huge problem for businesses with a duty of care. Group-Muv eliminates these dangers by keeping groups together and improving safety procedures. It is especially helpful for vulnerable groups such as children or the elderly. By utilising Bluetooth technology and an internet connection – available to all smartphones – the Group-Muv app relays real-time information to a trip organiser or management team. With a simple dashboard group leaders can see the status and distance away of each group member, and click on an individual to see their current location. This simple solution helps keep people together, whether groups are navigating an airport or exploring in a forest. Businesses using Group-Muv can also give peace of mind to family members of individuals that they will be returned safely from their trip.

An Overwhelming Response

Emile Cauwenbergh, CEO of Group-Muv said, “We are so excited to have launched our product at one of the world’s most esteemed technology events. With experience planning trips for large groups and helping groups move efficiently through transport hubs, we have designed an innovative solution to improve group safety. Group-Muv is an unobtrusive device which could not only keep group members safer, it could also help them to feel more calm and relaxed in unfamiliar surroundings knowing their location is being tracked.”

To find out more about Group-Muv, visit: http://groupmuv.com/