Intellectual Property.

Navigating the intellectual property landscape can be a challenging task.
We can help you avoid patent infringement and maximise the value of any new intellectual property.

You’re likely to have questions such as how do I protect my design idea? Do I need a patent? What is design registration? Should I ask my suppliers to sign a Non-Disclosure Agreement? Where can I find an intellectual property lawyer? And how much does this all cost?

Intellectual Property (IP) plays a crucial role in the product development journey by providing legal protections that can enhance a products’ marketability, profitability and competitive edge. The originality of your product – what makes it unique – is what you will want to protect.

There are four main types of IP protection, which include Copyright, Trademarks, Design Registration and Patents. Each type of IP protection serves a specific purpose and provides various advantages, collectively ensuring that creators, inventors and businesses can secure and capitalise on their intellectual and creative investments. It is likely that both Design Registration and Patents will be relevant to your product development – each of these offering different commercial and legal advantages.

Ultimately, it is entirely your choice as to whether you chose to protect your product design. Not all of our clients go down the route of gaining IP protection for numerous reasons, as it can be a costly and time-consuming process. However, our team can discuss your options and sign post you towards a suitable legal professional.

Our Approach.

Our trademarked Rapid Product Development (RPD) Pathway is central to every project. Whether you want to work with us to design an award winning consumer product, or a game changing medical device – we will walk you through a series of stages so that we can achieve the best outcome for your business. Our design management approach ensures that your technical, commercial and financial risks are mitigated throughout the entire development journey.

1 - Foresight

We will determine the technical and commercial viability of your design idea at the start of your journey.

2 - Concept

Then, using digital sketching, we'll explore a variety of possibilities to establish the best design direction.

3 - Development

Our expert team will create your product in a virtual environment with specialist in-house 3D CAD software.

4 - Detail

Prototyping technologies will allow us to test your design - ensuring that it meets the needs of its users.

5 - Optimise

Final refinements will be made so that we can prepare the engineering data needed to manufacture your product.

6 - Verify

It may then be necessary to engage an external test house to verify that your product meets safety regulations.

7 - Handover

Finally, we'll provide access to our network of manufacturing partners to produce the product we have created.

Case Study.

PFL Healthcare, the creator of Snoreeze sleeping aids, aimed to reduce costs and environmental impact in their product offering. Specifically, they sought to eliminate the need for disposable tongs when submerging their oral device in boiling water to encourage softening. Our solution was a two-piece polycarbonate enclosure with an integrated clip feature, allowing users to attach the oral device to the packaging and place it on top of a cup full of boiling water. This innovative design not only streamlines the mouth-moulding process, but also distinguishes the product in the market by removing the need for disposable tongs. ITERATE worked closely with PFL Healthcare throughout the design process to optimise the design for high-volume production. As a result, the new product is now available for purchase at Boots stores nationwide. This project showcases PFL Healthcare’s commitment to cost-efficiency and sustainability, making their Snoreeze brand more eco-conscious.

Our Work.

We have achieved ISO 9001 & 13485 accreditation, enabling us to offer product design, research, development and
prototyping consultancy to private companies and public sector organisations in medical, consumer and industrial markets.

Customers & Partners.

“Gethin and his team have been excellent designing a reasonably complex medical device during the lockdown for Airway Medical. Without being able to sit round a table and discuss the design, they came up with a way to expedite the project in a timely manner. I’m very pleased with the results and would recommend talking to them if you have a design project in mind.”

Simon Hall, CEO, Airway Medical Ltd.


How much does it cost to design a new product?

The cost of developing a new product can vary significantly depending on the product’s complexity, industry, and specific requirements. At the start of your journey, we will discuss your product idea with you in detail. This will allow us to generate a bespoke proposal – outlining each phase of work and estimated costs per phase. If your development is high risk and involves significant technical challenges to be overcome, we will recommend undertaking a package of ‘technical feasibility’ to better understand these barriers before embarking on the wider development project. It is always important to remember that launching a new product will also require investment in intellectual property, manufacturing, distribution, marketing and sales.

How long will it take to design a new product?

The time required to develop a new product varies widely depending on its complexity, scope and industry. For example, an electro-mechanical medical device may take years to properly develop; whereas, a simple consumer product may only take a few months. Based on our past experience, we are always able to offer an estimated timeline. However, it’s important to recognise that whenever trying to create a new product, challenges will occur that will need to be overcome. This is why we believe it’s important to remain flexible and communicate regularly throughout the delivery of your project.

Will ITERATE handle my design idea in confidence?

Due to the nature of our work, our team treat every design idea in absolute confidence. Even before discussing your project with us, we are able to send you a signed Non Disclosure Agreement (NDA), giving you the assurance that all commercial and technical details will remain confidential. We would also be happy to sign your company NDA document, providing the terms are mutual. Please email this directly to

How do I protect my design idea?

You may wish to consider protecting your design with either a patent or design registration. There are differences between these two types of intellectual property: a patent protects a novel mechanical element or process; whereas, design registration protects the overall form of a product. The costs involved in one over the other vary considerably, as well as the time needed to obtain your documentation. We would suggest discussing your IP strategy with an Attorney in our network. It is important to remember that there are many other benefits to launching a product in to the market without any protection in place but this will vary depending on your specific circumstance.

Who will own the design at the end of the project?

Each project is delivered in a number of phases and a cost is attributed against each phase of work. We request that 50% payment is made upfront and 50% payment is made on completion of each phase. Providing the work is paid for in full, you will own all intellectual property associated with a given phase of work. All design rights will automatically be transferred to you at the point of payment. If for whatever reason, you fail to pay for the work that has been undertaken, we reserve the right to retain all IP associated with your project.

Why should I partner with ITERATE to design my product?

We pride ourselves on creating not just products, but exceptional client experiences. When you choose to collaborate with us to bring your vision to life, you’re not just getting a product development partner; you’re embarking on a journey designed to prioritise your success. Our unwavering commitment to enhancing your experience sets us apart. We believe that a positive client experience is at the heart of every successful project, and we’re dedicated to making your journey with us both enjoyable and rewarding. With our team by your side, you can expect a seamless and enriching partnership, where your needs and aspirations are at the forefront of everything we do.

Let's Work Together.

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