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The Future of Design is Generative

Recently, our design team visited Autodesk’s Advanced Manufacturing Facility in Birmingham to take part in a generative design workshop. It was an event arranged by Autodesk to demonstrate the capabilities of their generative design software and offering a hands-on opportunity to explore the software’s functionality. Read more

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We Hope You Have An Electric Christmas!

To celebrate a fantastic year (and for a bit of Christmas fun), we decided to demonstrate the benefits of conductive ink and how this could be integrated with 3D printed polymers. Conductive ink can be used to remove the need for wires in electronic assemblies, which can help reduce weight; cost of production; and reduce assembly time. Our simple Christmas tree illustrates how power from a 3V battery can be connected to a series of LEDs to achieve a consistent and reliable connection. Read more

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How 3D Printing is Disrupting Dentistry

3D printing is bringing a smile to many Dentists’ due to its high accuracy, reliability, reduction of turnaround time and the improvement of services. Stereolithography (SLA) printing uses an optical system to cure resin, accurate to a tolerance of ± 35 microns. The printer converts a digital 3D model into paths that a laser will then trace layer by layer into a resin bath. The laser cures the resin, converting the digital model into a physical object within a few hours. Read more

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We are thrilled to announce that we have been awarded an InnovateUK grant in order to develop an advanced 3D printing technology. The collaborative research project between the University of Warwick; Printed Electronics Ltd; and C Enterprise (UK) Ltd, makers of the CEL Robox, will focus on combining deposition of polymer based materials with electrically conductive inks; potentially replacing the need for wires to be used in electro-mechanical product assemblies.  Read more

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The Influence of Arduinos in New Product Development

Arduinos and similar microcontroller boards are having a huge impact on the way modern products are developed. The low cost and easy to use systems mean that designers and engineers are able to prototype and test ideas in a short period of time, allowing them to make design decisions based on rapid feedback.

By ‘hooking up’ simple electronic components, one is able to test: interfaces, interactions and record data; allowing designers to make changes and improve the quality of a final product. There are a number of ways Arduinos have accelerated the new product process, which are explored below:  Read more

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Event: When The Internet of Things Goes Wrong

On Tuesday 11th July, our Managing Director, Gethin Roberts, will be talking at the International Institute for Product and Service Innovation (IIPSI), which is part of The University of Warwick. The light hearted Internet of Things (IoT) event will look at when things go wrong and what to avoid when developing such products, as well as speculating about what may happen in the future. Read more

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How Amazon Launchpad Is Helping Start-Up Companies

Amazon Launchpad is a platform setup with the intention of helping start-ups to grow by taking advantage of Amazon’s pre-existing network of fulfilment and marketing. Applicants are generally accepted from a pre-approved list of funding sources such as Kickstarter, venture capitalist firms and other types of start-up accelerators; but they also consider applicants who raised finance using alternative methods. Once accepted onto the Launchpad, Amazon offer a range of marketing and PR tools to help grow a business. Read more

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The Intelligence of Biomimicry in Engineering Design

Biomimicry is an innovation technique that draws inspiration from the natural world to create sustainable solutions by emulating natures tried and tested methods. As our world becomes more advanced and we face ever increasing challenges, from climate change to crippling traffic; how has the natural world managed to survive since life first arose 3.8 billion years ago? As we strive for more technological breakthroughs how can this natural world influence us and provide solutions to our problems? In the past we have taken advantage of the natural world to create highly effective technologies. For example, sonar was developed in the early 1900s – this has been used in the natural world for thousands of years by creatures such as bats and dolphins. Some other fascinating examples of biomimicry include: Read more


How Wearable Tech Could Influence Medical Services

‘Wearables’ have exploded over the last 10 years with many companies realising success by integrating off-the-shelf technologies in to their service or product range. These have tended to focus on monitoring personal health and wellbeing; however, wearable technologies could solve many of the problems that currently existing within the public health sector. Read more

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ITERATE Support Group-Muv at CES 2016

This month we supported our client, Group-Muv, at the 4 day Consumer Electronics Show (CES) in Las Vegas, which ran 6th – 9th January. Over 3,600 businesses and 170,000 delegates attended the event that spanned 2.4 million square feet across venues that included: the Las Vegas Convention Center; the Westgate Las Vegas Resort & Casino; and the Sands Expo & Convention Center. CES is a leading annual technology event that allows businesses from all over the world to showcase the latest consumer innovations.

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