The Business Case for Using Additive Parts as Your End-Product

Experimentation and exploration are the hallmarks of innovation. They’re also made more viable for businesses through additive manufacturing. 

Additive manufacturing has long been used and respected as a vital technology within research and development. In particular, 3D printing techniques help product designers validate their ideas through rapid prototyping; this makes it possible to iterate quickly and refine designs within a highly compressed timeline. But the benefits of additive manufacturing don’t end in the world of R&D. In fact, many of its advantages – think flexibility, agility, innovation – are the aspirations of most businesses. Beyond this, the layer by layer composition of additively manufactured parts offers far greater design freedom. The opportunity here? To completely transform the nature of what products can be created. Yet, despite the potential offered by additive as a manufacturing method, still a surprisingly small number of businesses have seized the opportunity to use additively manufactured parts as their end-product.

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Using Initial Conversations with Your Consultancy to Explore Market Opportunity

Your product design journey will start before any official kick-off. The very first call you have with your potential product design consultancy will be an exciting moment. It could be the first time you actually share your idea or explain the story of where that idea first began. Or, you may have an established business already and have started product development by the time you reach out to new partners. Your design project will technically start when the first phase begins (this could be foresight, concept or another). However, this formal kick-off often comes after several discussions, the creation of a proposal and possibly further conversation after that. By this point, your product design journey is well and truly under way already – or at least it could be … If you’ve seized your opportunity early on, you’ll have created extraordinary momentum with which all parties can begin development.

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Effective Ways of Gaining Customer Feedback

When developing a new product, it is important to gain as much customer feedback as possible. It is also important to validate the quality of the feedback and know what to act upon, especially when creating an innovative product that is new to the market. Henry Ford famously stated that “if I had asked people what they wanted, they would have said faster horses”. This blog describes effective ways of gaining customer feedback that can add value to the design of any new product.

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How to Formulate a Design Brief

We deal with a wide variety of clients, some have very specific project requirements and some have a much more general idea of what they want to achieve. We approach every project with the intention of solving a problem or adding value through design. This means that we are able to bring clarity to the fuzzy front-end and work with our clients to formulate a solid brief before embarking on a new project. In the first instance, we always ask these basic but essential questions:

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