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INSIDE ITERATE: The Bigger Picture of Product Sustainability with Thomas Gray

Inside ITERATE sustainability is a subject that comes up a lot. From conversations with Clients to using sustainable design principles in the products we design. Thomas Gray is one the design engineers in the ITERATE team and this week’s article is inspired by a conversation with Tom about how product-based businesses have a responsibility to consider sustainability beyond just materials and marketing.

Sustainability is widely revered as a cornerstone of a responsible product and brand. This focus on sustainability has been driven by the voices of consumers who for years have pushed for more environmentally-conscious choices to be offered by brands. There’s no doubt that sustainability is and will continue to be a top priority for consumers. But, how can businesses live by this same value? The most successful product-based businesses are those that don’t just answer the demand with words, but who embed environmentally-considered processes into their business models and supply chains. Some go even further, recognising that sustainable systems have the power to enhance product experience.

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Understanding the Circular Economy

Recently, other members of the design team and I have attended a series of online courses offered by TU Delft University in order to expand our knowledge of advanced design philosophies, and help us to deliver relevant and effective products across a wide range of market sectors. I chose to study ‘Circular Economy: An Introduction’. This article explores the meaning behind the circular economy and how we can interpret this principle to deliver integrated product for our Clients. Read more

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Sustainable Design: How to Create an Environmentally Sound Product

In order to create an environmentally sound product, the principles of sustainable design should be considered throughout the lifetime of any new product development project. This blog articles explores some of the ways we implement sustainable thinking into our designs:
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Can Open Innovation Shape the Future of the Welsh Economy?

The term ‘innovation’ gets thrown around constantly in modern day business; meaning different things to different people. However, in recent years, the term ‘Open Innovation’ has become more apparent; especially in the world of product development. Developed by Henry Chesbrough in the early 2000s, the concept highlights the worth of using outside sources of innovation to improve one’s own product or service; a theory that many 21st century businesses are now exploring. Utilising the help of people outside your own internal network can boast various benefits; a way to actively incorporate the wider community into your innovation management strategy.

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Bad Packaging Design Shamed by Recycling Association

Pringles tubes and Lucozade Sport bottles are the “villains” of the recycling world, a trade body has said. The Recycling Association named them in a list of products that pose the biggest challenges for reuse. The greater the number of materials used in packaging, the harder it is for recycling machines to separate them. The distinctive Pringles packaging – with its metal base, plastic cap, metal tear-off lid, and foil-lined cardboard sleeve – was said to be a “nightmare”. Lucozade’s bottle is recyclable but it is enclosed in a sleeve made from a different kind of plastic. Read more