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Interactive Guides to Help Tackle Product Development Barriers

A product design journey can be challenging, barriers are present throughout that can be hard to conquer. Approaching a team of experts can also seem daunting when explaining your ideas and transforming your passions into a product. We understand that these passions are personal and exposing them to a group of people can be one of the hardest hurdles to overcome. Our aim is to build our clients’ confidence up to a point where they feel like they understand key considerations at the start of their journey so that they can navigate their project and desired outcome assuredly. To enable this, we have created four interactive guides covering the topics we believe assemble the backbone of a successful design project.

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Inside ITERATE: Chris Tyler on Why You Should Design a Business, not a Product

This week’s insight from ITERATE comes from Chris Tyler; Chris is Senior Design Engineer at ITERATE Design and Innovation. Day-to-day Chris is closely involved in early-stage conversations about new ideas, whilst also working closely with every designer in the team to support the development of numerous products and designing new products himself. One thing Chris always does is ask our Clients to think of their projects as opportunities to design businesses not just products. Within this article, you’ll find out why Chris strongly believes this mindset leads to better results all-round.

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