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INSIDE ITERATE: The Bigger Picture of Product Sustainability with Thomas Gray

Inside ITERATE sustainability is a subject that comes up a lot. From conversations with Clients to using sustainable design principles in the products we design. Thomas Gray is one the design engineers in the ITERATE team and this week’s article is inspired by a conversation with Tom about how product-based businesses have a responsibility to consider sustainability beyond just materials and marketing.

Sustainability is widely revered as a cornerstone of a responsible product and brand. This focus on sustainability has been driven by the voices of consumers who for years have pushed for more environmentally-conscious choices to be offered by brands. There’s no doubt that sustainability is and will continue to be a top priority for consumers. But, how can businesses live by this same value? The most successful product-based businesses are those that don’t just answer the demand with words, but who embed environmentally-considered processes into their business models and supply chains. Some go even further, recognising that sustainable systems have the power to enhance product experience.

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INSIDE ITERATE: Creating Innovative Concepts with Rhydian Dobbin

This “INSIDE ITERATE” thought comes from a conversation with Design Engineer Rhydian Dobbin and provides a window into how we develop concept designs and how in order to create outside-the-box concepts you, in fact, have to step away from the product itself.

Concept development can encompass a broad array of activities from market research to early technical validation. Nonetheless, from “where do you start?” at the beginning to “how do you know which direction to take” at the end, this phase can be perceived as a somewhat intangible. This stage of development is often thought of simply as the ideas stage, but as Rhydian explains, there’s a lot that can be considered and learnt within concept development about what is possible within a given design. There are numerous ways in the concept phase to both push the boundaries and explore the feasibility of an idea. This allows you to analyse options for a product and reach smart decisions through a blend of both blue sky thinking and technical consideration.

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Inside ITERATE: Chris Tyler on Why You Should Design a Business, not a Product

This week’s insight from ITERATE comes from Chris Tyler; Chris is Senior Design Engineer at ITERATE Design and Innovation. Day-to-day Chris is closely involved in early-stage conversations about new ideas, whilst also working closely with every designer in the team to support the development of numerous products and designing new products himself. One thing Chris always does is ask our Clients to think of their projects as opportunities to design businesses not just products. Within this article, you’ll find out why Chris strongly believes this mindset leads to better results all-round.

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Inside ITERATE: Behind the Scenes of Our Company Video

Today marks the start of a new regular series on our blog; within this series “Inside ITERATE” you’ll find insights from the team, from what’s exciting us most in the design industry at the moment to what we’re thinking about as we develop new products every day. To kick off the series, we’re going behind the scenes of our recently released company video which you can watch here.

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ITERATE Welcomes Junior Electronics Engineer, Matthew Bajjada

Last week, I embarked on the next challenge of my career with ITERATE Design + Innovation, after graduating from Swansea University with a BEng in Electronic and Electrical Engineering in the Summer.

I was excited to learn that ITERATE Design + Innovation was searching for a Junior Electronics Engineer to join their ranks, especially given their growth over the last two years. The platform the position has offered me, for both personal development and experience, will help me develop in the next phase of my career. I look forward to building upon the three years of engineering knowledge I gained at university and this position will give me specific insight into design engineering in the context of product design.

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ITERATE Welcomes Sales and Marketing Assistant, Holly McSweeney

I am thrilled to join the team at ITERATE Design + Innovation in the new role of sales and marketing assistant. Having achieved a 1st in my BA English degree at the University of Exeter this Summer in circumstances I could have never envisioned, I am now incredibly excited to be starting my career in such a versatile and dynamic consultancy. Read more

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My Remote Internship

As part of my Masters degree in Product Design at Cardiff Metropolitan University, I was required to complete an industrial placement. I was extremely lucky to be given the opportunity to undertake a 4-week internship with ITERATE Design + Innovation. Due to social distancing guidelines, it was agreed that the internship should be undertaken remotely. During the placement, I undertook bi-weekly conference calls with Gethin Roberts (Managing Director) and Thomas Gray (Product Design Engineer). This was a great way to update them on my progress but also gain feedback, support, and guidance. As a result, I was tasked with the development of a medical/healthcare product that leveraged SigFox technology. SigFox technology is growing tremendously with its low-power ability to connect sensors and devices, with the aid of small byte commands. Read more

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Understanding the Circular Economy

Recently, other members of the design team and I have attended a series of online courses offered by TU Delft University in order to expand our knowledge of advanced design philosophies, and help us to deliver relevant and effective products across a wide range of market sectors. I chose to study ‘Circular Economy: An Introduction’. This article explores the meaning behind the circular economy and how we can interpret this principle to deliver integrated product for our Clients. Read more

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How Additive Manufacturing Assisted in the Fight Against Covid-19

The onset of coronavirus has fundamentally changed the way we live. At the beginning of the crisis, it was feared that the NHS may not have the capacity to cope with the surge in demand and that items of personal protective equipment (PPE), vital in the protection of health care professionals from contracting and transmitting the virus, were in short supply. It became apparent that existing supply-chains and production lines of equipment such as N92 masks; face shields; scrubs and gloves could not adapt quickly enough to meet demand; therefore, a rapid response was required. Read more

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5 Questions to Consider When Selecting a Product Design Agency

When you decide to embark on a journey to develop a new product, it is important that you select the right product design agency as it may determine the success of your project. Product design is a broad field with some agencies specialising in specific sectors, such as consumer or medical product design. Whereas others may prefer to specialise in a particular aspect of the design process, such as the front-end where research and creative tools are more value than knowledge of engineering and manufacturing principles. Talking through the following questions with your preferred partner will help you determine whether they are right for you and your project. Read more