Entries by Holly McSweeney

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INSIDE ITERATE: New Materials Round Up with Matt Beamish

Our new materials round up has been devised in collaboration with Design Engineer, Matt Beamish; it features some of the most ground-breaking new materials we have either used, encountered or been inspired by recently. Huge strides are being taken to deliver new sustainable materials that don’t demand a compromise in the quality and finish consumers […]

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Technology Milestone: Say Hello to our Form 3L

The team at ITERATE have been incredibly excited in recent days due to the long-awaited arrival of our Form 3L, a large format resin 3D printer (Formlabs). We’re delighted to share that since returning to our Chepstow office, the Form 3L has made a welcome addition to our busy workspace. Restrictions may have made some […]

The Business Case for Using Additive Parts as Your End-Product

Experimentation and exploration are the hallmarks of innovation. They’re also made more viable for businesses through additive manufacturing.  Additive manufacturing has long been used and respected as a vital technology within research and development. In particular, 3D printing techniques help product designers validate their ideas through rapid prototyping; this makes it possible to iterate quickly […]

Design Registrations: Interview with Michelle Ward, Part Two

Here, we continue our interview with Chartered Trade Mark Attorney Michelle Ward, founder of Indelible IP. Read part one if you haven’t already where we covered the scope of protection provided by a design registration. Michelle’s insights demonstrated that for a relatively low cost and straightforward application process, design registration can provide a lot of […]

Design Registrations: Interview with Michelle Ward, Part One

Recently, Holly and Gethin from the ITERATE team sat down over Zoom to interview Michelle Ward. Michelle is a Chartered Trade Mark Attorney; she has more than 28 years’ experience advising brands on intellectual property. Michelle specialises in trade marks, copyright, design registrations and unregistered design rights and in 2016, founded Indelible IP. Michelle shared […]

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Inside ITERATE: Chris Tyler on Why You Should Design a Business, not a Product

This week’s insight from ITERATE comes from Chris Tyler; Chris is Senior Design Engineer at ITERATE Design and Innovation. Day-to-day Chris is closely involved in early-stage conversations about new ideas, whilst also working closely with every designer in the team to support the development of numerous products and designing new products himself. One thing Chris always […]