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Our Top 5 Product Designers

Product design takes a rare set of skills: The balance of artistic insight with pragmatism, and a deft hand which blends form and function seamlessly together while conveying an overarching sense of meaning.

While the 20th century was truly the renaissance of product design, yielding numerous skilled designers, the following five famous product designers are our personal favourites for the way they have consistently embodied all of the aforementioned qualities whilst also displaying a striking capacity for innovation.

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Why you should ditch that off-the-shelf enclosure

I recently visited a manufacturing company in the Midlands who produced electronic control systems for the utilities sector. My understanding of such control systems is limited but it was clear that the company had developed a unique product that was proving very popular with their customers.

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ITERATE Awarded Welsh Government Contract

ITERATE is one of a small number of consultancies who have been awarded a contract to work alongside the Welsh Government’s network of Innovation Specialists to help businesses become more innovative.

The Welsh Government’s SMART Innovation initiative provides an integrated programme of support to businesses in Wales and is designed to deliver on the priorities in both the Innovation Wales strategy and the European Union’s Horizon 2020 programme, which emphasises the importance of specialisation and clustering. Read more

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New Members of Sustainable Development Charter

As product designers, we are constantly aware of our surroundings and our responsibility to the environment. When we create new designs at ITERATE, we actively employ techniques to ensure that our products can be disassembled by avoiding use of glues and other permanent joining methods. In cases where we use plastic, we design-in identification symbols, allowing the material to be recycled after its life-in-service. As well as aiming to reduce the number of parts and subsequently material required to build a product. Read more

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Our Top 5 Wearable Technologies

Wearable technology is an exciting trend that combines fashion, product design, software and electronics. The future within this emerging arena is unclear as many companies enter the market with products that make us fitter, healthier, more efficient and all round better citizens. These are our favourite ‘wearables’ of the moment:  Read more

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What You Need to Know About Intellectual Property

There are a number of ways you can legally protect your designs – this is known as Intellectual Property (IP). Filing an application to register a design, copyright, trade mark or patent can be an expensive process, which is why it is useful to understand the various forms of protection available and whether it is suitable for your business. Read more

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Understanding the Benefits of Good Design

Good design does not just consider the aesthetics of a product, it considers every element of a product from its initial inception and manufacture, throughout its lifetime and right up to the point at which it is disposed or recycled. As Dieter Rams once said “good design is as little design as possible: less, but better; because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity”. The following examples highlight some of the benefits of good design practices. Read more

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Effective Ways of Gaining Customer Feedback

When developing a new product, it is important to gain as much customer feedback as possible. It is also important to validate the quality of the feedback and know what to act upon, especially when creating an innovative product that is new to the market. Henry Ford famously stated that “if I had asked people what they wanted, they would have said faster horses”. This blog describes effective ways of gaining customer feedback that can add value to the design of any new product.

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How to Formulate a Design Brief

We deal with a wide variety of clients, some have very specific project requirements and some have a much more general idea of what they want to achieve. We approach every project with the intention of solving a problem or adding value through design. This means that we are able to bring clarity to the fuzzy front-end and work with our clients to formulate a solid brief before embarking on a new project. In the first instance, we always ask these basic but essential questions:

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