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Bad Packaging Design Shamed by Recycling Association

Pringles tubes and Lucozade Sport bottles are the “villains” of the recycling world, a trade body has said. The Recycling Association named them in a list of products that pose the biggest challenges for reuse. The greater the number of materials used in packaging, the harder it is for recycling machines to separate them. The distinctive Pringles packaging – with its metal base, plastic cap, metal tear-off lid, and foil-lined cardboard sleeve – was said to be a “nightmare”. Lucozade’s bottle is recyclable but it is enclosed in a sleeve made from a different kind of plastic. Read more

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The Importance of Human Centred Design

As humans, we come in to contact with thousands of products throughout our life-time. Some products have a bigger impact on the world than others; good products effectively overcome problems experienced by the user, whilst poorly designed products can hinder the user. So, how do Product Designers ensure that the user gains the maximum benefit from the products they develop? This is achieved by taking a human centred approach and creating a holistic experience for users to engage with.

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So, you didn’t think you were creative?

As a leading product design agency, we work closely with clients to solve their problems. Our clients are often experts within their field but lack the ability to view existing challenges from an alternative perspective. This isn’t because they lack creativity, but simply because we all get stuck in a rut from time to time, with the repetitive nature of everyday work-life keeping a tight hold on us and our ideas. Read more

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Our Top 5 Product Designers

Product design takes a rare set of skills: The balance of artistic insight with pragmatism, and a deft hand which blends form and function seamlessly together while conveying an overarching sense of meaning.

While the 20th century was truly the renaissance of product design, yielding numerous skilled designers, the following five famous product designers are our personal favourites for the way they have consistently embodied all of the aforementioned qualities whilst also displaying a striking capacity for innovation.

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What You Need to Know About Intellectual Property

There are a number of ways you can legally protect your designs – this is known as Intellectual Property (IP). Filing an application to register a design, copyright, trade mark or patent can be an expensive process, which is why it is useful to understand the various forms of protection available and whether it is suitable for your business. Read more

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Understanding the Benefits of Good Design

Good design does not just consider the aesthetics of a product, it considers every element of a product from its initial inception and manufacture, throughout its lifetime and right up to the point at which it is disposed or recycled. As Dieter Rams once said “good design is as little design as possible: less, but better; because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity”. The following examples highlight some of the benefits of good design practices. Read more

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Effective Ways of Gaining Customer Feedback

When developing a new product, it is important to gain as much customer feedback as possible. It is also important to validate the quality of the feedback and know what to act upon, especially when creating an innovative product that is new to the market. Henry Ford famously stated that “if I had asked people what they wanted, they would have said faster horses”. This blog describes effective ways of gaining customer feedback that can add value to the design of any new product.

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How to Formulate a Design Brief

We deal with a wide variety of clients, some have very specific project requirements and some have a much more general idea of what they want to achieve. We approach every project with the intention of solving a problem or adding value through design. This means that we are able to bring clarity to the fuzzy front-end and work with our clients to formulate a solid brief before embarking on a new project. In the first instance, we always ask these basic but essential questions:

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